We're building the
gifting backbone
of Africa.
RibiRewards was born from a simple frustration: global companies had no good way to reward their African employees with something meaningful. Generic Amazon gift cards don't work. Bank transfers feel transactional. We built the infrastructure that makes meaningful gifting possible at scale.
Our values.
Africa-First
We don't port Western solutions to Africa. We build from the ground up for African markets, infrastructure, and culture.
Infrastructure, not software
We're a layer in the stack. Our job is to make gifting and rewards as easy as a payments API call.
Partnership over transaction
Every merchant, every HR platform, every recipient — they're partners in building something meaningful.
Speed of execution
We move fast because African workers deserve better rewards infrastructure today, not in five years.
How we got here.
Founded with a vision to fix African employee gifting
Launched in Nigeria and Kenya with 50+ merchant partners
Expanded to 8 countries, scaled to 10 countries with strong reward volumes
Launched API-first infrastructure
10+ countries, 1,000+ vendors — now raising to scale
Join us in building Africa's reward infrastructure.
Partner with us, integrate our API, or reach out to explore investment.