We're building the
gifting backbone
of Africa.
RibiRewards was born from a simple frustration: global companies had no good way to reward their African employees with something meaningful. Generic Amazon gift cards don't work. Bank transfers feel transactional. We built the infrastructure that makes meaningful gifting possible at scale.
Every African worker deserves to feel valued.
Recognition and rewards are a universal human need — but the infrastructure to deliver them meaningfully across Africa has been missing. We're building that infrastructure: reliable, local, and genuinely thoughtful.
Our values.
Africa-First
We don't port Western solutions to Africa. We build from the ground up for African markets, infrastructure, and culture.
Infrastructure, not software
We're a layer in the stack. Our job is to make gifting and rewards as easy as a payments API call.
Partnership over transaction
Every merchant, every HR platform, every recipient — they're partners in building something meaningful.
Speed of execution
We move fast because African workers deserve better rewards infrastructure today, not in five years.
How we got here.
Founded with a vision to fix African employee gifting
Launched in Nigeria and Kenya with 50+ merchant partners
Expanded to 8 countries, scaled to 10 countries with strong reward volumes
Launched API-first infrastructure
African countries, growing number of vendors — now raising to scale
CodeLN said yes when no one else would.
Before RibiRewards had a platform, an API, or even a proper name, it had one company willing to place the first order. CodeLN became Qart's very first paying customer — the moment this stopped being an idea and became a business.
We packed every box ourselves, wrote the thank-you note by hand, and had their team's name embroidered onto the gifts inside. That first sale is still the reason we kept going.
See the full first order →
A pen. Really?
My dad's generation got a shiny pen and a handshake when they did something great at work. I watched companies in Nigeria hand out generic gifts that meant nothing — cash bonuses that evaporated, branded mugs that collected dust. Nobody felt seen.
I couldn't stop thinking about it. So in November 2020, I registered Qart Systems Limited with the CAC and wrote the first line of what would become Africa's rewards infrastructure...
Join us in building Africa's reward infrastructure.
Partner with us, integrate our API, or reach out to explore investment.