Rewards infrastructure for AfricaRecipient receives notification
An SMS tells them their reward value and the USSD code to dial.
RECIPIENT ACCESS
USSD delivery. Reaches every phone on the continent
USSD (Unstructured Supplementary Service Data) works by dialling a short code — like *384*1234# — on any mobile phone. No internet connection, no smartphone, no app. Just a SIM card. It is the single most inclusive redemption channel in Africa.
AND ACROSS
FMCGBanks & FintechResearchInsurance
RECIPIENT JOURNEY
A clear path from notification to reward.
Dial the short code
Recipient dials the configured USSD code on any phone — feature phone, smartphone, or basic handset.
Navigate the menu
A simple numeric menu guides them: view balance, choose category, confirm redemption.
Confirmation
SMS confirmation sent on successful redemption. No internet required at any point.
PROGRAMME FIT
Use USSD as part of the right reward journey.
Channel availability and implementation can vary by market and programme. We configure the journey around the recipient and reward format.
Digital Card compatible workflow
Voucher Code compatible workflow
Scratch Card compatible workflow
READY TO BUILD?
Build a USSD reward journey.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.