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RibiRewardsRewards infrastructure for Africa
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Incentives
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Referral Programmes

Turn referrals into measurable reward programmes.

Create referral codes or links, verify qualifying actions, reward the right people and track the programme from introduction to fulfilment — all in one place.

Talk to sales See campaign engine
Easy to set up
Flexible reward options
Works across Africa
Woman sharing a referral link on her phone, with friends joining and a reward earned notification
GEP WorldwideCoca-ColaNetflixBBCShellShoprite
AND ACROSS
FMCGBanks & FintechResearchInsurance
How it works

From introduction to reward.

A simple flow. A powerful growth engine.

01
Share

Your customers share their unique link or code.

02
Refer

Friends or colleagues take a qualifying action.

03
Qualify

We verify the action based on your rules.

04
Reward

Rewards are issued automatically (one or both).

05
Track

Monitor performance and optimise over time.

Programme control

Referral mechanics without the spreadsheet operation.

Use the campaign layer to connect attribution, qualification and reward fulfilment while keeping an auditable record of each referral journey.

Unique referral linksGenerate or ingest referral codes and links for a programme.
Qualification rulesDefine the purchase, signup or other action that unlocks a reward.
Two-sided rewardsConfigure rewards for the referrer, referee or both.
Fraud & duplicate controlsTrack status and support duplicate, exception and reconciliation workflows.
Explore the platform
Referral programme dashboard with total referrals, qualified, conversion rate, rewards issued and a recent referrals table
Built on the same core

Referral is a programme type. Not a separate reward stack.

Run referral programmes using the same infrastructure that powers all your incentive and rewards programmes.

Dotted Africa map — built for Africa and beyond
AttributionTrack who referred who
QualificationApply programme rules
EntitlementCalculate rewards automatically
FulfilmentDeliver via local payout options
ReportingMeasure impact and ROI
RibiRewards infrastructureOne platform. All programme types.
Real results

Know which referrals actually drive growth.

Get real-time visibility into participation, conversion and revenue impact — across every market.

3.4xHigher customer acquisition vs other channels
42%Lower acquisition cost
92%Rewards redemption rate
Talk to sales
Referral signups↑ +156% vs last quarter
Referral signup growth chart — Jan to Jun
JanFebMarAprMayJun
READY TO BUILD?

Build a referral programme around the behaviour that matters.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

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RibiRewards

Rewards infrastructure for Africa.

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