Bulk Employee Gifting: A Step-by-Step Guide
A practical walkthrough of sending gifts to hundreds of recipients at once, and where companies run into friction without the right tooling.
Abby Sotomiwa
Co-Founder & CEO, RibiRewards
Gifting one person and gifting three hundred people are not the same problem scaled up — they need genuinely different tooling, and companies that try to run a bulk send through a process built for individual gifts consistently run into the same friction points.
Step one: the recipient list
A bulk send starts with a CSV — name, email, country, and the value to load per person, which does not need to be uniform across the list. Different values per grade or seniority in a single upload is normal, not an edge case.
Step two: payment
For a one-off bulk send, card checkout or a wire transfer covers it without needing a pre-funded wallet set up in advance. For recurring bulk sends — a monthly benefit allowance, for instance — a funded wallet with proactive low-balance alerts is the better setup, so a send never silently fails because the balance ran out mid-cycle.
Step three: confirmation and tracking
Once payment clears, cards issue automatically across the full list, and each recipient gets their own redemption code by email — not a shared code, not a manual per-person send. Tracking then happens at the individual level: who redeemed, what they redeemed for, and when, not just a total spend figure.
Where this breaks down without the right tooling
The common failure mode is a company running bulk sends through a process built for one recipient at a time — copying individual details into a form three hundred times, or building an ad hoc spreadsheet-and-email workaround. Both work at small scale and become genuinely unmanageable past a few dozen recipients.
Automating the list itself
For companies running bulk sends regularly rather than occasionally, the recipient list is worth automating too — if your team is on Deel Local Payroll, employee records sync automatically, so the list a bulk send draws from is always current without a fresh export before every send. See RewardsCard for the underlying product this all runs on.
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