Rewards infrastructure for AfricaNew Year Corporate Gifts: What African Companies Actually Send
Why New Year gifting usually gets skipped, and what companies send when they plan for it properly.
Abby Sotomiwa
Co-Founder & CEO, RibiRewards
Most corporate gifting budgets go entirely to December, and January gets nothing — which means the one moment a company could open the new year on a good note with staff and clients usually passes without any gesture at all.
What companies actually send for New Year
See the New Year gifts guide for Nigeria or the same page for Kenya, South Africa, and Ghana for market-specific detail — the products below work across all of them.
Why New Year gets skipped
By the time December wraps, most gifting budgets are spent and most HR teams are on leave — so New Year gifting takes actual planning ahead rather than an afterthought decision in the first week of January.
Combining December and New Year
Some companies split the budget deliberately — a smaller December gesture and a genuine New Year gift, so the brand shows up twice in the season instead of once. A RewardsCard can cover one moment while a physical piece covers the other.
Plan your New Year gifting
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