Rewards infrastructure for AfricaReward your customers.
Not just your employees.
RewardsCard works for any recipient, customers, dealers, trade partners, contest winners, brand advocates. Instant digital delivery, local currency, spend categories. Across 13 African markets.
Use cases
Every customer reward moment.
One platform.
FMCG loyalty programmes
Reward repeat buyers, trade partners, and distribution staff with a card they can actually spend. Load in local currency, track every redemption.
Channel & dealer incentives
Distributors, agents, and retail partners respond to fast, tangible recognition. A RewardsCard sent the day they hit target lands differently than a quarterly payment.
Consumer promotion rewards
Run a "buy X get a reward" campaign across any African market. Winners receive a branded card instantly, no voucher printing, no fulfilment delays.
Event & activation prizes
Field activations, roadshows, in-store competitions. Prize cards loaded and sent on the spot, or scheduled in bulk before the event.
Referral & advocacy rewards
Customers who refer friends or post reviews deserve a real thank-you. Trigger reward sends automatically via API when conditions are met.
Contest & campaign winners
Social media contests, brand challenges, ambassador programmes. Send winner cards in minutes across all 13 markets from one dashboard.
Why RewardsCard
Built for campaigns at scale.
Not just for employees
Any recipient with an email or phone number can receive a RewardsCard. Customers, dealers, partners, winners, the platform handles all of them.
Instant digital, no logistics
Winners get their card in seconds. No printing, no shipping, no fulfilment partner. Scale a campaign from 10 to 10,000 recipients without adding headcount.
Local currency, local brands
A reward card in NGN with Nigerian brands hits differently than a generic global voucher. Every market gets its own catalogue.
API-triggered sends
Connect your CRM, loyalty platform, or campaign tool via the REST API. Send reward cards automatically when a customer hits a trigger.
Full tracking
See delivery, open, and redemption status per recipient. Know exactly who redeemed, when, and which category they chose.
White-label available
Brand the card with your own company name and message. Recipients see your brand, not RibiRewards.
Coverage
Run campaigns across Africa.
Localised per country.
Each market gets its own local catalogue, the brands and services your customers actually use. Cards funded in local currency, fulfilled in-country.
Egypt
EGP
Ethiopia
ETB
Ghana
GHS
Kenya
KES
Morocco
MAD
Nigeria
NGN
Senegal
CFA
South Africa
ZAR
Tanzania
TZS
Uganda
UGX
Many reward card platforms are built around one narrow use case, sending to employees. RewardsCard works for any recipient, which means FMCG companies can use it to run trade incentive programmes, consumer promotions, and dealer rewards on the same platform they use for staff recognition. One wallet, one dashboard, all recipient types.
For consumer-facing campaigns, the key advantage is speed and localisation. A competition winner in Lagos receives a card loaded in NGN, redeemable at brands they actually know and use. A dealer in Nairobi gets a KES-denominated card the moment they hit their monthly target, no bank transfer, no waiting. That immediacy is what makes reward cards work as a commercial incentive tool, not just an employee benefit.
Ready to reward your customers?
Set up in under 10 minutes. API or dashboard. Works across every African market you operate in.