RibiRewards vs Suregifts
Suregifts built the category in Nigeria. RibiRewards is what you graduate to when you need to run rewards as a programme — at scale, across countries, with admin controls and an API.
RibiRewards
14 / 18
categories won
Suregifts
2 / 18
categories won
Where RibiRewards wins
Multi-country coverage, admin controls for HR, bulk dispatch, analytics, public API, occasion-specific cards, and airtime. If you're running a structured programme across any African markets — RibiRewards is built for this. Suregifts isn't.
Where Suregifts wins
Brand recognition in Nigeria since 2014. Strong merchant relationships. For one-off individual sends with no admin complexity, Suregifts is simpler. We'll say it plainly.
Full comparison
Feature by feature
| Feature | RibiRewards | Suregifts | Winner |
|---|---|---|---|
| Coverage | |||
Countries supported RibiRewards covers every market Suregifts serves, plus 8 more. | 10+ live (Nigeria, Kenya, Ghana, South Africa, Egypt, Morocco, Tanzania, Uganda, Senegal, Ethiopia) | Nigeria + Kenya | RibiRewards ✓ |
Spend categories | 13 categories — airtime, dining, rides, wellness, fashion, grocery, home, kids, beauty, electronics, bills and more | ~8–10 categories, primarily dining and retail vouchers | RibiRewards ✓ |
Physical goods delivery Recipients can order physical products, not just digital services. | ✓ Electronics, fashion, homeware, beauty — shipped in-country 3–7 days | ✗ Not available | RibiRewards ✓ |
Bill payments A reward that helps with real life — not just treats. | ✓ Electricity, TV subscriptions, car licence — instant | ✗ Not available | RibiRewards ✓ |
Airtime & mobile data Airtime is the #1 preferred reward in Nigeria and Kenya. Suregifts doesn't offer it. | ✓ All major networks across every supported country | ✗ Not available | RibiRewards ✓ |
| Product | |||
Digital delivery | ✓ Instant, branded send | ✓ Available | Both |
Physical card option | ✓ 10 occasion-specific designs | ✓ Physical cards available | Both |
Occasion-specific cards | 10 dedicated occasion designs — Birthday, Achievement, Wellness, Welcome and more | Generic gift card only | RibiRewards ✓ |
| Platform | |||
HR admin dashboard | Full dashboard — CSV, bulk sends, wallet funding, programme tracking | Basic business portal | RibiRewards ✓ |
Bulk send (CSV) | ✓ 1,000 employees in under 2 minutes | Limited — designed for individual sends | RibiRewards ✓ |
Automated birthday/anniversary sends | ✓ Schedule once, runs automatically | ✗ Manual only | RibiRewards ✓ |
Redemption analytics | ✓ Real-time per recipient tracking | Basic — no programme analytics | RibiRewards ✓ |
Multi-currency | NGN, KES, ZAR, EGP, GHS, MAD, TZS, UGX, XOF, ETB | NGN + KES only | RibiRewards ✓ |
| Integration | |||
Public API Critical for platforms wanting to embed reward fulfilment programmatically. | ✓ Full REST API — sends, balances, webhooks | ✗ No public API | RibiRewards ✓ |
HRIS integration | ✓ Connect via API to any HR platform | ✗ None | RibiRewards ✓ |
White-label | ✓ Available for platform partners | ✗ Not available | RibiRewards ✓ |
| Trust | |||
Corporate clients Suregifts has more corporate history in Nigeria. | Global recognition platforms and multinationals operating in Africa | Multiple Nigerian corporates — well established since 2014 | Suregifts ✓ |
Market presence Suregifts has stronger brand recognition in Nigeria specifically. | UK-headquartered, operating pan-Africa | Nigeria-headquartered, strong Lagos brand recognition | Suregifts ✓ |
Decision guide
Which one is right for you?
- You manage rewards across more than one African country
- You need bulk sends to 50+ employees at once
- You want automated birthday or anniversary programmes
- You're integrating rewards via API into a platform
- You want redemption tracking and programme analytics
- You want airtime and mobile data as a reward category
- You need a one-off gift card for a single person
- Brand recognition matters more than admin features
- You're not running a structured programme — just occasional sends
If you outgrow Suregifts and need programme features, API access, or multi-country coverage — come back. That's what we're here for.
FAQ
Common switching questions
Can I migrate from Suregifts to RibiRewards?
Yes. Upload your existing recipient list as a CSV and start sending within the same day. No complex migration required.
Does RibiRewards have the same merchants as Suregifts?
RibiRewards has a broader catalogue across 13 categories — including airtime, physical goods delivery, bill payments, and wellness services that Suregifts doesn't offer. Some Suregifts-specific merchant vouchers may not be on our catalogue yet — ask us.
Is RibiRewards more expensive?
Suregifts earns on merchant commission. RibiRewards charges a platform fee plus a small transaction percentage. For structured programmes at volume with multiple countries, RibiRewards is typically more cost-effective overall.
Can global HR platforms integrate RibiRewards via API?
Yes. The public REST API supports programmatic sends, balance checks, and webhooks — everything a platform needs to embed Africa reward fulfilment. Suregifts has no public API equivalent.
Ready to run rewards as a programme?
30-minute call. We'll show the platform, answer every question, and set up a pilot if you want to test before committing.