Brands your Ethiopia team
already knows and loves.
Ethiopia is one of Africa's largest economies by population, with a fast-modernising corporate sector in Addis Ababa. The recent entry of Safaricom Ethiopia alongside Ethio Telecom has accelerated digital adoption, creating a workforce that expects digital-first experiences.
For Ethiopian employees, telecom credit is the most universally valued reward. Beyond that, coffee culture (Kaldi's Coffee), dining, and mall vouchers resonate strongly. The RewardsCard Ethiopia catalogue reflects these cultural and practical preferences.
How Ethiopia-based HR teams
use RewardsCard.
Addis Ababa corporate recognition going digital
Ethiopia's corporate sector in Addis Ababa is modernising rapidly. RewardsCard gives HR teams a digital-first recognition tool suited to the country's growing professional workforce.
Airtime rewards for a connectivity-driven workforce
Ethio Telecom and Safaricom Ethiopia are critical to daily life. Airtime credit is one of the most practical and meaningful rewards you can give any Ethiopian employee.
Year-end recognition across a distributed team
Ethiopian companies often have staff across multiple cities. Digital RewardsCards reach every employee equally — Addis Ababa, Dire Dawa, Hawassa — with no logistics required.
Ethiopia's reward market was quite limited before. RewardsCard was the first tool that gave our Addis Ababa team real choice — Ethio Telecom, Kaldi's Coffee, spa options. They noticed the difference.
Sending in Ethiopia takes
under 2 minutes.
Get started →Fund your wallet
Top up in ETB. One wallet for all your sends.
Upload recipients
CSV upload or manual entry. 1 or 1,000 recipients, same flow.
Set value & send
Digital cards hit inboxes in seconds. Physical option also available.
Track redemptions
See who opened, who spent, and what they chose — all in your dashboard.
Send RewardsCards to your
Ethiopia team today.
Digital delivery. ETB wallet funding. Local brands they'll actually use.