Recognition delivered
where they already are
WhatsApp messages across Africa are read within 3 minutes. Email open rates: below 25%. RibiRewards recognition goes directly to your team's WhatsApp — office, field, site. No app download required.
RibiRewards Recognition
Tap to view contact
Hi Amara 👋
Your manager wanted to recognise you for closing the Accra account this week. The way you handled the negotiation under pressure was exceptional.
We've loaded your RewardsCard with GHS 500 🎉
Claim your reward →
ribirewards.com/claim/xxx
09:14 ✓✓
Thank you so much!! Just claimed it 🙏🏽
09:22 ✓✓
98%
WhatsApp message open rate
<25%
Email open rate in Africa
3 min
avg. time to read on WhatsApp
0
app downloads required
How it works
From trigger to claimed in under 5 minutes
01
HR enrols employees
Add each employee's WhatsApp number during onboarding — same as any other profile field. One-time setup per employee.
02
Manager triggers recognition
From the RibiRewards dashboard, a manager selects the employee, writes the message, and optionally attaches a reward value. Takes under 60 seconds.
03
Message arrives instantly
The employee receives a WhatsApp message — their name, what they are being recognised for, and a reward link if applicable. Delivered in seconds.
04
Employee claims their reward
One tap on the link in the WhatsApp message. The employee selects from the reward catalogue in their currency. No login required.
Why WhatsApp, not email
The channel is half the message
Read in minutes, not days
WhatsApp messages are read within 3 minutes on average. Email recognition programmes in Africa have open rates below 25%. The channel matters as much as the message.
Reaches every employee
Office workers, field staff, site workers, delivery teams — any employee with a phone number receives recognition. No corporate email required, no app download.
Native to every African market
WhatsApp is the primary communication layer across Nigeria, Kenya, Ghana, South Africa, Egypt and every market we support. Recognition lands where people already are.
No friction for recipients
Employees don't need to do anything to set up. They receive recognition in their existing WhatsApp — the one they already use for everything else.
Personal, not corporate
A WhatsApp message from the company lands in the same space as messages from family. That context creates a qualitatively different emotional response than an HR system notification.
Reward redemption in the message
If a reward is attached, the redemption link is in the message. One tap to claim. No separate platform, no extra steps.
Who it's built for
The teams recognition programmes usually miss
Mining and site workers
Zambian Copperbelt, South African mines, Tanzanian extraction sites — safety milestone recognition, shift achievements and tenure awards delivered on-site via WhatsApp.
Zambia · South Africa · Tanzania
FMCG field sales teams
Field reps across West and East Africa covering rural routes rarely check corporate email. WhatsApp recognition reaches them wherever they are.
Nigeria · Ghana · Kenya
Logistics and delivery crews
Drivers and dispatch teams working long hours across African cities. Recognition sent to their number, not a work inbox they never open.
Nigeria · Kenya · Egypt
Retail frontline staff
Store associates and floor staff who don't sit at desks. Recognition delivered between shifts, acknowledged in real time.
South Africa · Ghana · Morocco
Remote and distributed teams
Teams spread across multiple countries with no shared internal tool. WhatsApp creates a consistent recognition channel regardless of geography.
Pan-African
Construction and infrastructure
Site teams on multi-year infrastructure projects across Africa where corporate connectivity is limited but personal phones are always present.
Tanzania · Uganda · Rwanda
"Field staff told us they felt invisible. Recognition via WhatsApp changed that faster than any salary review could. They actually showed me the message from their phone — proud to have received it."
Kwame Mensah
HR Operations Manager, Kenya
"We tied recognition to safety milestones and sent via WhatsApp. The crews started competing to hit the targets. Something about the message arriving on their personal phone made it feel real."
Chanda Mwila
Head of HSE & People, Zambia
Recognition your whole team actually receives
WhatsApp delivery. In-country fulfilment. Every African market. Join the waitlist for early access.