FMCG & Consumer Brands
Run promos. Reward customers. No custom build.
Purchase-triggered rewards, in-pack scratch codes, retailer incentives, trade campaigns — RibiRewards Payout is the infrastructure behind every activation. One integration. Every market. No per-country tech build.
16+
African markets
2,000+
Brands in catalogue
<30
Days to go live
Use cases
Every activation. One infrastructure.
In-pack scratch codes
A scratch panel inside every pack reveals a unique code. Customer scratches, redeems. No microsite to build. No developer needed.
Purchase-triggered rewards
Customer buys, uploads receipt or enters a code. Reward is sent instantly. Works for single purchases or cumulative spend thresholds.
Retailer & trade incentives
Reward the shops and distributors stocking your products. They hit a target, they get a card. Delivered direct, tracked from your dashboard.
Consumer promotions
Limited-time offers, seasonal campaigns, new product launches. Send thousands of rewards in one action. Each one unique, each one tracked.
Loyalty programmes
Reward repeat buyers with accumulating value. Customers earn across multiple purchases and redeem when they're ready.
Distributor bonuses
Motivate the last mile. Distributors and agents who hit volume targets get cards issued automatically — no manual processing.
From the playbook
In depth — from the playbook.
Why USSD is the best channel for FMCG in-pack promotions in Africa
Print a code on the pack, let the consumer dial and claim. No app, no data, no registration.
Rewarding FMCG stockists and kiosk owners in Africa
70–80% of FMCG volume moves through informal retail. Here's how to run a trade reward programme that reaches them.
Running a national FMCG promotion across multiple African markets
One mechanic, five markets. Unified infrastructure replaces five agency relationships.
Tracking FMCG promotion redemption at scale in Africa
Running a million-unit promotion without real-time redemption data is flying blind.
Get started
Ready to run your next promotion?
Configure your campaign format, markets, and access channels directly in the platform.