Rewards Infrastructure · Africa
Reward anyone.
Anywhere in Africa.
RibiRewards Payout is B2B rewards infrastructure for Africa — built for commercial incentives, channel programmes, and consumer rewards. We give any company the rails to send branded rewards — gift cards, airtime, vouchers, and incentives — across 16 African markets. At scale, in local currency, via every channel that matters.
16+
African markets
24
Reward categories
<30
Days to go live
Every company rewarding people in Africa used to build it themselves — custom every time, country by country. RibiRewards Payout built the infrastructure so they don't have to. One platform. Every format. Every market.
One incentive engine, four audiences
The RibiRewards Payout product suite
RibiRewards Payout Rewards
Drive customer behaviour
Consumer loyalty, cashback, purchase promotions, gifting
RibiRewards Payout Recognition
Drive employee behaviour
Spot rewards, service awards, wellness, peer recognition
RibiRewards Payout Retail Activation
Drive retailer behaviour
Retailer recruitment, onboarding, sell-through tracking
RibiRewards Payout Trade Incentives
Drive distributor & sales partner behaviour
Channel incentives, sales rep rewards, distributor programmes
The status quo
Rewarding people in Africa is broken.
No shared rails. No unified catalogue. No single contract. Companies that want to run rewards programmes across Africa have been forced to build it — and rebuild it — themselves.
Fragmented market
Dozens of providers across 16 countries — inconsistent catalogues, different redemption flows, no single view.
Contract chaos
Each market means new suppliers, new negotiations, new legal overhead. Months before a card is live.
Settlement headache
Every country partner requires separate reconciliation. Finance teams spend weeks chasing invoices.
Tech built from scratch
No shared infrastructure exists. Every team that wants to reward people in Africa has to build the rails themselves.
The RibiRewards Payout way
A better way to power rewards.
We built what didn't exist — shared infrastructure for African rewards. The same rails Finperks uses in Europe, purpose-built for Africa's 16 markets.
01
Unified catalogue access
2,000+ redemption options across 24 categories and 16 markets — groceries, telco, electronics, fuel, dining — all within category-based cards.
02
One contract, unlimited reach
Sign once with RibiRewards Payout. We handle all supplier relationships, compliance, and settlements in every market you operate in.
03
Settlements under one roof
No chasing multiple partners. RibiRewards Payout centralises reconciliation. One invoice, one point of contact, every market.
04
Go live in weeks, not months
Our API is built for speed. White-label ready. We manage backend, compliance, and infrastructure so you ship fast.
Who uses it
Any company that rewards people.
The use case doesn't matter. If your company needs to put value in someone's hand — a customer, a partner, a client, a distributor — this is how you do it.
Consumer & FMCG Brands→
Run purchase-triggered rewards, in-pack promos, and trade campaigns without building custom tech for every activation.
Banks & Fintechs→
Power cashback, savings milestones, and referral programmes built on African banking rails.
HR & People Teams→
Looking to reward employees, run recognition programmes, or deliver staff benefits across Africa? That's RibiRewards.
Channel & Partner Teams→
Reward distributors, agents, and channel partners for quota achievement and sales outcomes across multiple countries.
Healthcare Organisations→
Send rewards to healthcare workers, volunteers, and clinical participants across multiple countries simultaneously.
Research & Survey Firms→
Reward respondents the moment they complete a survey. Higher completion rates, no manual processing.
Retailers & Marketplaces→
Add digital gift cards to your platform and earn on every transaction — no inventory, no supplier overhead.
Gifting Platforms→
Let users send gift cards to friends and family across Africa. Delivered by WhatsApp, SMS, or email.
Crypto Platforms→
Off-ramp crypto to gift cards at 2,000+ African brands. Compliant, instant, works on any phone.
Use cases
Built for every industry
that rewards people.
Run campaigns without building custom tech for every market.
Purchase-triggered rewards, in-pack promo codes, retailer incentives, trade marketing — sent at scale across every market you operate in. No per-country integration required.
See FMCG use cases →- In-pack scratch codes with instant redemption
- Purchase-triggered reward delivery via SMS or WhatsApp
- Multi-country trade promotion from one dashboard
- Retailer incentive programmes for channel growth
Six card formats
Every format your programme needs.
Physical card, digital code, scratch voucher, QR, link — the format adapts to your use case. The infrastructure underneath is always the same RibiRewards Payout platform.
Explore all formats →Recipient access
Your recipient doesn't need a smartphone.
Africa's most important customers, partners, and clients are not always online. RibiRewards Payout is built to reach all of them — on any device, in any network condition.
USSD
Dial a short code — works on any phone, zero data required
Send code, receive balance and redemption options instantly
Branded Web Page
Fully white-labelled redemption portal in the issuer's branding
SMS
Balance and redemption link delivered straight to any phone
In-Store / POS
Physical card tap or PIN entry at merchant terminals
How it works
Brief us. We deliver.
01
Configure your programme
Set your use case, recipient type, card value, format, and access channel. The platform handles the rest.
02
Brand it. Go live.
Upload your brand assets. The platform generates branded cards — physical goes to print, digital goes live. Configured within days.
03
Recipients get their card
Delivered how you choose — email, SMS, WhatsApp, or in-hand. They redeem via web, USSD, or in-store. No app required.
04
Full visibility, always
Real-time dashboard. Every card issued, redeemed, pending, or expired — tracked and reported automatically.
What clients say
One integration. Faster go-lives.
Companies across FMCG, financial services, and healthcare use RibiRewards Payout to run rewards programmes they couldn't build cost-effectively on their own.
“We don't have to negotiate brand by brand, build country by country. We go to RibiRewards Payout — one contract, one integration, live in weeks.”
Head of Rewards
Pan-African FMCG brand
Nigeria · Kenya · Ghana
“Running a loyalty programme across three African markets used to mean three separate tech builds. RibiRewards Payout collapsed that into a single platform integration.”
VP Product
Regional fintech
Kenya · South Africa · Egypt
“Our clinical trial teams operate across six countries. RibiRewards Payout lets us issue incentives from one dashboard, denominated in local currency, at the moment of completion.”
Operations Lead
Healthcare research organisation
6 African markets
About RibiRewards Payout
Infrastructure for companies.
Not a shop.
RibiRewards Payout is B2B rewards infrastructure for Africa. Built for companies that send rewards at scale — not consumers looking for a gift. One platform. Every format. Every market.
Get started
Ready to start rewarding?
Connect your platform. Rewards land in seconds.