Insurance · Customer Loyalty · Africa
Reward on-time premiums.
Reduce churn. Drive renewals.
Insurance companies across Africa use RibiRewards Payout to reward customers for on-time premium payments, safe behaviour, policy renewals, and referrals. The reward sent when a premium is paid on time is cheaper than the churn it prevents.
Trigger event
Premium paid
On-time reward
Delivery
SMS + WhatsApp
Any phone
Markets
13
One integration
Churn impact
Proven
Reward reduces lapse rate
Use cases
Every touchpoint. Every market.
RibiRewards Payout powers reward programmes across every customer and employee interaction — configured once, running automatically, delivering in local currency on any phone.
Customers — Payment
On-time premium rewards
Send a reward the moment a customer pays their premium before the due date. The reward is cheaper than the churn it prevents — and creates a positive association with paying on time.
Customers — Retention
Policy renewal rewards
Reward customers who renew their policy without lapsing. A ₦3,000 renewal reward on a motor policy with a ₦50,000 annual premium has a clear positive ROI.
Customers — Safety
Safe behaviour incentives
For motor insurance, reward customers who go 6 months without a claim. Incentivises careful driving, reduces claims cost, and builds a positive brand relationship.
Customers — Growth
Referral programme
Send rewards to policyholders who refer new customers. Reward sent when the referred customer completes their first premium payment.
Customers — Channel
Digital adoption rewards
Reward customers who switch from in-person premium payment to your app or mobile money. Reduces collection costs significantly.
Customers — Cross-sell
Multi-product rewards
Send a reward when a customer adds a second product — motor plus home, health plus life. Incentivises cross-sell without a discount on the primary product.
From the playbook
In depth — from the playbook.
Insurance policyholder rewards in Africa — reducing lapse and building loyalty
Rewards create the ongoing value exchange that doesn't depend on a claim event.
Motor insurance rewards in Africa — reducing claims and building loyalty
Most policyholders interact with their insurer twice a year. Rewards create the touchpoints that don't otherwise exist.
Micro-insurance reward programmes in Africa
Micro-insurance has a lapse problem rooted in low perceived value. Rewards fix the equation.
How African banks use rewards to fight churn
The mechanics that reduce financial product churn — applicable across banking and insurance alike.
Get started
Build loyalty in Africa's insurance market.
Tell us your product lines and target markets. We'll design a reward programme that reduces churn and drives renewals.