Nigeria

Start the year right. A bonus card on January 1st sets the tone for the whole year.

Annual appraisals land in January. Acknowledge top performers immediately — before competitors do.

Valentine's is huge in Lagos. Send a card your team can use for a date night, self-care, or whatever makes them smile.

Targets are set. Teams are aligned. Reward the energy at the start of the quarter, not just the end.

Celebrate the women on your team with something meaningful — not just a post on LinkedIn.

The final week of Q1. Teams are grinding. A surprise card mid-push keeps energy high.

Mark the end of Ramadan. One of the most important gifting occasions in the Nigerian calendar.

Q1 is done. Celebrate the wins — big and small. Don't wait for the all-hands to say well done.

Nigeria's public holiday celebrating labour. The single best day to send a company-wide appreciation card.

A card your staff can use for their kids — pizza, cinema, toys. Acknowledges they're parents, not just workers.

Half the year done. This is the biggest mid-year recognition moment — don't phone it in.

Back from mid-year break. H2 starts now. Set the tone from day one.

The second and larger of the two Eids. Significant gifting occasion for Muslim employees across Nigeria.

August is a burnout-risk month — school holiday pressure, Q3 grind. A wellness card shows you're paying attention.

Year 1, 3, 5, 10. Each one deserves a moment. Automate it — never let one slip.

Three quarters done. The year is almost in the bag. Reward the people who got you here.

Day 1 matters more than any other day. A welcome card says: we planned for you.

Nigeria's biggest national day. Company-wide send. Show your team you're proud to be Nigerian together.

The final quarter. Reward the commitment to push through to year end — before targets are hit.

Six weeks to year end. Teams are in final push mode. A mid-November card keeps the fire going.

A card on their actual birthday — not a Slack message. The difference is enormous.

The biggest reward send of the year. Every Nigerian employee expects something in December. Make it count.

Before everyone goes on leave — recognise your best people. Loudly, specifically, and with real value.