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RibiRewards

Gifting infrastructure for Africa and the Middle East. Employee rewards, benefits, and recognition — built for the continent.

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Recognition types

Performance recognition across Africa

Tie recognition to KPIs, OKRs and sales targets. Top performers get a visible, memorable moment — not just a number in a spreadsheet.

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2x

higher repeat performance with recognised achievement

94%

redemption rate on performance rewards

15s

from trigger to delivered recognition

12+

markets, one platform

Why this matters

Performance recognition is the bridge between your measurement systems and your culture. A salesperson who hits 150% of target knows the number. What they remember is whether the company made a moment of it. RibiRewards connects to your performance data and triggers recognition at the milestones that matter — quarterly targets, annual performance reviews, deal closures.

KPI-linked triggers

Connect to your CRM, HRIS or spreadsheet. Recognition fires when the target is hit.

Tiered reward values

100% of target gets one value, 150% gets another. Scales with performance automatically.

Individual and team

Recognise the deal-closer and the team that supported them. Both matter.

Performance analytics

Track which recognition correlates with sustained performance. HR intelligence, not just celebration.

How it gets used

Real moments this covers

Sales target achievement

Monthly or quarterly close — recognised immediately when the number is confirmed. Not at the annual review.

OKR completion

Key result achieved. Trigger a recognition that names the specific outcome and what it meant for the business.

Project delivery

On-time, on-budget project close. The team that delivered it recognised together.

Revenue milestone

Company hits $1M ARR, opens a new market, closes a major account. Celebrate the team that made it happen.

Customer satisfaction score

NPS or CSAT target hit. The support and service team recognised for what they drove.

New market launch

Country expansion team recognised at launch. The signal that the hard work was seen.

Step by step

How it works

01

Define your triggers

Set which performance events trigger recognition — sales targets, project milestones, OKRs.

02

Connect your data

Manual trigger from HR, or connected to your CRM, HRIS or performance tool via API.

03

Recognition fires

Employee receives their recognition with the specific achievement named. Immediate.

04

Reward delivered

A RewardsCard loaded in their local currency. Claimed in one tap via WhatsApp.

Delivered via WhatsApp — no app required

Performance recognition delivered via WhatsApp reaches field sales teams, remote employees and anyone not at a desk — exactly the people who close deals and need to feel the win.

Learn more

"We recognised our top sales performer in real time when he closed the biggest deal of the quarter. The WhatsApp message arrived before he'd even left the client's office. That timing mattered."

CO

Chidi Okafor

Chief People Officer, Nigeria

Explore more

Nomination awards

Structured peer and manager nominations

Peer-to-peer kudos

Team-driven recognition

Recognition for FMCG

Field sales recognition

Make performance feel like it matters

Recognition tied to your KPIs, delivered in real time, across every African market your team works in.

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