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Telecoms · Mobile Operators · Africa

Telecom loyalty programmes built for Africa.

Mobile operators, ISPs, and data bundle providers across Africa use QIFTS to reward subscribers — on recharge, on data purchase, on tenure milestone, and on referral. One API. Local currency. No churn.

Build your programme →How it works

Available in 13 markets

NGN

Nigeria

MTN Nigeria

KES

Kenya

Safaricom

GHS

Ghana

MTN Ghana

ZAR

South Africa

Vodacom South Africa

EGP

Egypt

Vodafone Egypt

UGX

Uganda

MTN Uganda

TZS

Tanzania

Vodacom Tanzania

RWF

Rwanda

MTN Rwanda

XOF

Senegal

Orange Senegal

XOF

Côte d'Ivoire

Orange Côte d'Ivoire

ETB

Ethiopia

Ethio Telecom

MAD

Morocco

Maroc Telecom (IAM)

ZMW

Zambia

MTN Zambia

Use cases

Every telecom reward mechanic. Every market.

From recharge bonuses to churn prevention rewards — QIFTS gives mobile operators the infrastructure to reward subscribers at any touchpoint, automatically.

📡

Recharge & top-up bonuses

Issue a reward card automatically when a subscriber recharges above a threshold — ₦500, KSh 200, ₵30. Triggered via webhook on recharge event. No manual processing.

📡

Data bundle cashback

Reward data bundle purchases with a cashback reward card. Works for daily, weekly, and monthly bundles. Drives repeat data purchase and bundle upgrades.

📡

Referral programme

Issue reward cards to subscribers who successfully refer new SIM activations. Referred friend activates — referrer gets their card in seconds via SMS.

📡

Tenure milestone rewards

Automatically reward subscribers who reach 6-month, 1-year, or 5-year tenure milestones. Surprise-and-delight mechanic proven to reduce churn significantly.

📡

SIM upgrade & 4G/5G migration

Incentivise subscribers to upgrade from 3G to 4G or activate a new SIM with a reward card. Delivered the moment activation completes.

📡

App activation & USSD registration

Reward subscribers who download and register your operator app, or complete USSD self-service registration. Drives digital channel shift at scale.

Integration

One integration. Every market.

01

Connect to your billing system

QIFTS integrates via API or webhook with any billing, BSS, or CRM system. No rip-and-replace required.

02

Configure reward triggers

Set which events issue which rewards — recharge threshold, bundle purchase, referral activation, tenure milestone.

03

Rewards issue automatically

Every qualifying event triggers a reward card in the subscriber's local currency, delivered by SMS or USSD within 2 seconds.

04

Measure and optimise

Full dashboard showing reward issuance, redemption rates, and impact on recharge frequency and churn by segment.

Markets

Telecom Customer Rewards — country guides

Nigeria

West Africa · NGN

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Kenya

East Africa · KES

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Ghana

West Africa · GHS

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South Africa

Southern Africa · ZAR

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Egypt

North Africa · EGP

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Uganda

East Africa · UGX

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Tanzania

East Africa · TZS

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Rwanda

East Africa · RWF

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Senegal

West Africa · XOF

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Côte d'Ivoire

West Africa · XOF

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Ethiopia

East Africa · ETB

→

Morocco

North Africa · MAD

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Zambia

Southern Africa · ZMW

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From the playbook

In depth — from the playbook.

Industry guide

Telecom loyalty for prepaid subscribers in Africa

Prepaid is dominant and makes loyalty hard. Here's how to build programmes that work.

7 min readRead →
Industry guide

Rewarding telecom agent networks in Africa

Mobile network agents are the physical distribution layer of African telecoms. Their loyalty determines your geography.

6 min readRead →
Industry guide

Reducing telecom churn with reward-linked bundles in Africa

Bundle adoption is the strongest predictor of prepaid retention. Rewards that drive bundles change the churn calculus.

6 min readRead →
Industry guide

The telecom loyalty problem in Africa

Why standard loyalty mechanics fail in prepaid-dominant markets — and what works instead.

8 min readRead →

Get started

Build your subscriber reward programme.

Tell us your trigger events, network, and target markets. We'll configure the reward programme — you reduce churn.

Talk to the team →Banks & fintechs
NigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegal
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