Household product recommendations travel through neighbourhoods
A referral programme that turns your most loyal household buyers into brand advocates in their communities.
Example brand concept
ShareClean
Spread the clean. Earn the reward.
This is a campaign concept illustration. Contact us to build this for your brand.
The problem this solves
What happens without this campaign
Neighbourhood product recommendations are powerful and unmeasured
Household product recommendations travel through market women, neighbours, and community groups in Africa.
Community buying groups drive household purchase decisions
Informal community savings and buying groups purchase household products together. These groups are untapped.
Word-of-mouth is your most cost-effective channel and you're ignoring it
A referral programme monetises the word-of-mouth that's already happening.
How this incentive programme works
The programme journey, step by step
01
Sign up
Join the rewards programme on campaign URL
02
Share your link
Share unique referral link via WhatsApp or SMS
03
Friend shops
Friend buys any participating product
04
They get rewarded
Friend receives an instant welcome reward
05
You get rewarded
Referrer earns reward for every successful referral
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Community household networks are highly influential
A recommendation from a trusted neighbour for a household product carries enormous weight.
Community buying group integration
Referral mechanics can be built to work with informal community buying groups that purchase in bulk.
Both parties rewarded with household-relevant value
Grocery vouchers and cleaning product samples as referral rewards are directly relevant to the target audience.
Measurable word-of-mouth for the first time
Every referral link tracks what was previously untrackable community recommendation.
More for Household Products
Other campaign types for this industry
Same campaign, different industry
Refer a Friend across sectors
Ready to build this for your brand?
This refer a friend incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
ShareClean is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.