Case studies
Programmes that ran.
Results that followed.
Anonymised case studies from companies running consumer rewards, sales incentives, channel incentives, and employee recognition across Africa on RibiRewards Payout infrastructure.
Consumer Rewards · FMCG
How an FMCG snack brand drove 3× repeat purchase across Nigerian informal trade
A West African snack brand used RibiRewards Payout to run a buy-3-get-rewarded campaign across 2,400 kiosks and open-market traders in Lagos and Kano.
Results
2,400 retail points activated
3.2× repeat purchase rate
68% code redemption rate
Nigeria
Sales Incentives · Pharma
How a pharma brand increased OTC sales rep performance by 40% across East Africa
A pharmaceutical company replaced manual rep bonus processing with RibiRewards Payout sales incentive infrastructure across Nigeria, Kenya, and Ghana.
Results
40% uplift in OTC volume
Zero manual processing
Instant M-Pesa delivery in Kenya
Nigeria · Kenya · Ghana
Employee Recognition · HR
How a pan-African company unified employee recognition across 6 markets on one platform
A financial services group running operations across 6 African countries replaced fragmented recognition approaches with RibiRewards Payout Recognition.
Results
6 markets on one platform
Local currency per country
72h from brief to first reward
6 African markets
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