Every purchase earns. Every routine rewards.
A buy-3-get-rewarded programme for personal care brands that builds purchase habits and converts category browsers into brand loyalists.
Example concept — GlowPath Beauty
The problem this solves
What happens without this campaign
Beauty shoppers rotate brands by promotion
Without a loyalty mechanic, your best customers are also your most easily poached by a competitor's deal.
No insight into cross-category purchasing
You sell shampoo. Do they also buy your conditioner? You have no data to answer this.
Trade doesn't build your consumer relationship
Pharmacy and supermarket channels serve the retailer's loyalty programme, not yours.
How this incentive programme works
The programme journey, step by step
01
Buy
Customer buys any participating product
02
Find code
Unique code printed inside every pack
03
Enter code
Visit campaign URL or scan the QR code
04
Collect 3
3 unique codes from 3 different packs
05
Get rewarded
Customer picks their reward instantly
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Rewards cross-category purchase
Buy shampoo, conditioner, and body wash to collect 3 codes. The mechanic drives your full range.
Builds routine as well as loyalty
The 3-purchase mechanic aligns with a monthly restock cycle. The campaign reinforces the habit.
Consumer data across product lines
Every code entry maps a consumer to a specific SKU. Your most complete first-party data set.
Reward catalogue calibrated to beauty buyers
Gift cards to beauty retailers, wellness vouchers, skincare samples — rewards that resonate with your audience.
More for Personal Care & Beauty
Other campaign types for this industry
Same campaign, different industry
Buy X, Get Rewarded across sectors
Ready to build this for your brand?
This buy x, get rewarded incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
GlowPath Beauty is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.