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Channel & Partner Teams

Motivate the people who sell for you.

Distributors, agents, and resellers don't sit in your payroll system. They're spread across markets, operating independently, and they respond to one thing: fast, tangible reward when they hit a target. RibiRewards Payout is how you deliver that — across every country they're in.

Talk to the team →How it works

Example: Distributor quota programme

01You set targets by distributor tier or region
02Sales data comes in — target hit
03Reward sent automatically via SMS or WhatsApp
04Distributor redeems via USSD, web, or in-store
05You see it all on your dashboard in real time

Use cases

Every way your channel partners earn.

The mechanic changes — quota, tier, SKU push, compliance. The infrastructure stays the same. Configure once, deploy across every market you operate in.

Quota achievement rewards

Hit a monthly or quarterly sales target, get a card — automatically. No manual verification, no delayed payouts, no explaining why it's taking three weeks.

Tier-based incentive programmes

Reward bronze, silver, and gold partners differently. Set your tier thresholds, define the card values, and the platform handles distribution at scale.

New product push incentives

Launching into a new market or pushing a new SKU? Reward channel partners who move volume early. Track per product, per region.

Agent & field force motivation

Field sales agents and last-mile distributors respond to speed. A reward sent the same day they hit a target lands differently than a bank transfer two weeks later.

Repeat purchase incentives

Reward distributors not just for one-off volume but for consistent reordering. Loyalty mechanics built for B2B — not just B2C.

Compliance & training completion

Roll out a new process, product certification, or compliance requirement. Send a reward when it's done. Completion rates go up.

From the playbook

In depth — from the playbook.

Channel guide

Rewarding rural distributors and field agents with USSD

Your last-mile network operates where data coverage ends. USSD is the only channel that guarantees delivery.

6 min readRead →
Channel guide

Delivering channel partner rewards via SMS

Your field agents hit a target at 4pm. An SMS with their reward arrives by 4:01pm. That timing is the programme.

6 min readRead →
Industry guide

Tracking channel partner reward redemption in Africa

Redemption rate is the single most important indicator of programme health.

5 min readRead →
Strategy

Pan-African reward campaign without five vendors

One platform, one purchase order, one invoice across all markets. Here's how.

7 min readRead →

Get started

Brief us on your channel programme.

Tell us your markets, partner tiers, and how targets are tracked. We'll match the right card format and delivery method.

Talk to the team →See card formats
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RibiRewards

Gifting infrastructure for Africa and the Middle East. Employee rewards, benefits, and recognition — built for the continent.

Rewards Benefits

Reward Types

  • All Rewards
  • Choice Gift Cards
  • Curated Gift Boxes
  • Build Your Own Box
  • Experience Rewards
  • Sports Tickets
  • Travel Packages
  • RewardsCard

Benefits

  • All Benefits
  • Health & Wellness
  • Meal & Food
  • Transport & Commute
  • Learning & Dev
  • Family & Lifestyle
  • ↗ RibiBenefits.com

Company

  • About Us
  • Pricing
  • Customers
  • Blog
  • HR Insights
  • Weekly Reward Series
  • Holiday Gift Finder
  • Press & Brand Assets
  • Coverage
  • Security

Recognition

  • Overview
  • Peer recognition
  • Milestone & anniversary
  • Performance recognition
  • Recognition ROI

Use Cases

  • Employee Bonuses
  • Recognition & Awards
  • Sales Incentives
  • Onboarding Gifts
  • Milestones & Anniversaries
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