West Africa · NGN
Issue reward cards across Nigeria's 200 million people.
Nigeria is Africa's largest consumer market. Brands, fintechs, distributors, and employers here need to reward people fast — in Naira, at scale, with access that works on any phone.
200M+
Population
NGN
Local currency
5
Redemption channels
The market
Why Nigeria matters.
Nigeria's consumer base is enormous and distributed across urban and semi-urban markets. FMCG brands run constant purchase-reward programmes. Banks and fintechs compete on cashback and referral incentives. Employers need to recognise staff from Abuja to Port Harcourt. The common problem: every company was building its own solution. QIFTS handles the card, the delivery, and the redemption — in Naira, across every state.
Access methods
Recipients in Nigeria can redeem rewards via any of these channels — no smartphone required for most.
- USSD (works on any phone, no data)
- WhatsApp redemption
- Branded web page
- SMS delivery
- In-store / POS
Market insight
Nigeria has the largest informal trade network in Africa — over 7 million kiosk and open-market traders. Any channel incentive programme that doesn't reach them via USSD is reaching less than half the distribution chain.
Competitive context
Most Nigerian companies have used SureGifts for corporate gifting or cash transfers via bank. QIFTS wins when the use case moves beyond one-off gifting into ongoing programme management — channel incentives, quota-triggered issuance, USSD delivery, or multi-state tracking.
Active industries
Who runs programmes in Nigeria.
FMCG & Consumer Brands
Unilever, PZ Cussons, Nestlé, and hundreds of local manufacturers run purchase-reward and in-pack programmes across Nigeria's mass market.
Banking & Fintech
GTBank, Access, Opay, Moniepoint — all competing on cashback and referral acquisition in a market with 60M+ banked adults.
Telecoms
MTN, Airtel, Glo, and 9mobile run the continent's largest prepaid subscriber bases. Data bundle rewards and agent incentive programmes are a constant.
Pharma & Healthcare
Multinational pharma companies incentivise medical reps and community health workers across a fragmented distribution network.
Nigeria · NGN
Category gift cards
for Nigeria.
Every card below is a category card — not a single brand. Recipients choose exactly where they spend within that category, from a curated list of local Nigeria brands. Denominated in NGN (₦).
- ₦
Connectivity Gift Card
Airtime · Internet
- ₦
Bills Gift Card
Pay everyday
- ₦
Electricity Gift Card
Prepaid power
- ₦
Repairs Gift Card
Fix & restore
- ₦
Care Services Gift Card
Health & wellness
- ₦
Professional Services Gift Card
Trusted experts
- ₦
Experiences Gift Card
Live · Stage · Travel
- ₦
Books Gift Card
Stories & ideas
- ₦
Pet Supplies Gift Card
For the family
- ₦
Fitness Sports Gear Gift Card
Move further
- ₦
Perfume Fragrance Gift Card
Eau & essence
- ₦
Jewellery Watches Gift Card
Heirlooms
- ₦
Fashion Gift Card
Closet edit
- ₦
Beauty Gift Card
Skin · Hair · Make-up
- ₦
Kids Toys Gift Card
Play, build, imagine
- ₦
Home Living Gift Card
For the everyday
- ₦
Electronics Gift Card
Tech & gadgets
- ₦
Grocery Brands Gift Card
Pantry & fresh
- ₦
Soft Drinks Juice Gift Card
Chilled & fizzy
- ₦
Breakfast Cereals Bars Gift Card
Morning fuel
- ₦
Coffee Tea Hot Drinks Gift Card
Steeped & brewed
- ₦
Rice Pasta Maize Gift Card
Staples
- ₦
Wine Drinks Gift Card
Cellar selection
- ₦
Energy Drinks Gift Card
Charge up
24 categories · Nigeria · NGN
Recipients redeem at local brands within each category — not locked to a single store.
Use cases
What companies use it for in Nigeria.
FMCG in-pack promotions
Scratch codes inside product packaging. Consumers dial USSD or visit a web page to redeem — no app, no friction.
Distributor & trade incentives
Reward distributors and trade partners for purchase targets across the supply chain. Issued digitally, redeemed instantly.
Bank & fintech loyalty
Cashback cards, savings milestones, and referral bonuses — issued in Naira through your existing customer comms.
Sales rep SPIFs
Quota-triggered reward cards for field sales teams. Delivered same day the target is hit, not next payroll cycle.
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