East Africa · TZS
Reward cards across Tanzania — Shilling denominated, any phone.
Tanzania's distributed population and strong mobile money base make reach the defining challenge. We solve it: USSD redemption on any handset, issued from a single platform.
65M+
Population
TZS
Local currency
4
Redemption channels
The market
Why Tanzania matters.
Tanzania is a geographically large market with a population spread across Dar es Salaam, regional cities, and rural areas. Mobile money is widely used, but data access is inconsistent. Any rewards infrastructure that works only online leaves most recipients unreachable. QIFTS delivers in Tanzanian Shilling with USSD and SMS access as standard.
Access methods
Recipients in Tanzania can redeem rewards via any of these channels — no smartphone required for most.
- USSD (any phone, no data)
- SMS delivery
- WhatsApp redemption
- Branded web page
Market insight
Tanzania's three major mobile money operators — M-Pesa, Airtel Money, and Tigo Pesa — together have over 30 million active wallets. But none of them offer branded reward delivery. QIFTS sits on top of that infrastructure to add the reward layer that's missing.
Competitive context
Tanzania has no established local rewards platform. Companies operating here have always built in-house or relied on manual processes. QIFTS is the first pan-African platform to cover Tanzania natively with local currency issuance.
Active industries
Who runs programmes in Tanzania.
Agri & Value Chain
Tanzania's agricultural sector — coffee, tea, sisal, tobacco — relies on smallholder networks where USSD-based incentives are the only practical delivery method.
FMCG & Consumer Brands
Multinational and East African FMCG brands run trade and consumer promotion programmes from Dar es Salaam outward.
Healthcare & Development
NGOs and health organisations run community health and nutrition programmes across Tanzania's 26 regions.
Telecoms
Vodacom Tanzania, Airtel, and Tigo run agent and subscriber reward programmes in a highly competitive mobile market.
Tanzania · TZS
Category gift cards
for Tanzania.
Every card below is a category card — not a single brand. Recipients choose exactly where they spend within that category, from a curated list of local Tanzania brands. Denominated in TZS (TSh).
- TSh
Connectivity Gift Card
Airtime · Internet
- TSh
Bills Gift Card
Pay everyday
- TSh
Electricity Gift Card
Prepaid power
- TSh
Repairs Gift Card
Fix & restore
- TSh
Care Services Gift Card
Health & wellness
- TSh
Professional Services Gift Card
Trusted experts
- TSh
Experiences Gift Card
Live · Stage · Travel
- TSh
Books Gift Card
Stories & ideas
- TSh
Pet Supplies Gift Card
For the family
- TSh
Fitness Sports Gear Gift Card
Move further
- TSh
Perfume Fragrance Gift Card
Eau & essence
- TSh
Jewellery Watches Gift Card
Heirlooms
- TSh
Fashion Gift Card
Closet edit
- TSh
Beauty Gift Card
Skin · Hair · Make-up
- TSh
Kids Toys Gift Card
Play, build, imagine
- TSh
Home Living Gift Card
For the everyday
- TSh
Electronics Gift Card
Tech & gadgets
- TSh
Grocery Brands Gift Card
Pantry & fresh
- TSh
Soft Drinks Juice Gift Card
Chilled & fizzy
- TSh
Breakfast Cereals Bars Gift Card
Morning fuel
- TSh
Coffee Tea Hot Drinks Gift Card
Steeped & brewed
- TSh
Rice Pasta Maize Gift Card
Staples
- TSh
Wine Drinks Gift Card
Cellar selection
- TSh
Energy Drinks Gift Card
Charge up
24 categories · Tanzania · TZS
Recipients redeem at local brands within each category — not locked to a single store.
Use cases
What companies use it for in Tanzania.
Agricultural value chain incentives
Reward smallholder farmers and input distributors for participation in agri programmes. USSD redemption, no smartphone needed.
Consumer brand promotions
Purchase-triggered rewards for FMCG brands across Dar es Salaam and major regional centres.
Channel partner rewards
Incentivise distributors and trade agents for sales targets across Tanzania's supply chain.
Staff recognition
Performance and milestone rewards for employers operating across Tanzania.
Get started
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