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Retailers & Marketplaces

Expand what you sell. Add gift cards in weeks.

RibiRewards Payout gives retailers and marketplaces instant access to a full catalogue of category reward cards — 24 spending categories, 12 African markets — without building supplier relationships, managing fulfilment, or holding inventory. A single platform integration, new revenue from day one.

Talk to the team →How it works

New revenue line

Gift cards

Zero inventory risk

Brands available

2,000+

Local & pan-African

Markets supported

16+

One integration

Time to go live

<30 days

We handle setup

Use cases

New revenue. Same infrastructure.

Whether you're starting from scratch or adding to an existing product range — RibiRewards Payout gives you access to the broadest catalogue of African gift cards through one integration, with no supplier overhead.

Add gift cards to your checkout

Let customers buy digital gift cards alongside their regular purchases. Grocery checkout, marketplace cart, mobile app — RibiRewards Payout slots into your existing flow programmatically.

Drive new revenue without new inventory

Gift cards are margin-bearing digital products. No warehouse. No logistics. No shrinkage. You sell, we fulfil, you earn — on every transaction.

Expand your product range instantly

Already selling some gift cards? Add a full catalogue of category reward cards across 24 spending categories and 12 markets — without sourcing new supplier relationships yourself.

Power your own loyalty programme

Use RibiRewards Payout infrastructure to send rewards to your own customers when they hit spend thresholds or loyalty tiers. Your brand, RibiRewards Payout rails.

Sell across multiple markets

Run gift card sales in Nigeria, Kenya, Ghana, and South Africa from the same integration. Local brands per market. Local currency per transaction. No per-country re-build.

Go live in weeks, not months

We handle supplier contracts, settlement, and compliance. You handle the front end. One brief to the RibiRewards Payout team and you can be selling cards within 30 days.

From the playbook

In depth — from the playbook.

Industry guide

Retail loyalty for African chains — beyond the stamp card

Phone-number-based loyalty with SMS delivery covers more of your customer base than any app.

7 min readRead →
Industry guide

POS-linked gift card loyalty for African retailers

The most reliable loyalty architecture — the POS sees the transaction; the reward fires immediately.

5 min readRead →
Industry guide

Rewarding informal market traders in Africa

The most important retail channel in Africa and the hardest to reach with conventional reward infrastructure.

6 min readRead →
Strategy

Retail loyalty infrastructure in Africa

The technical and commercial foundation that every African retail loyalty programme needs.

7 min readRead →

Get started

Add gift cards to your platform.

Tell us what you're selling today and where. We'll show you exactly what the catalogue looks like in your markets and how quickly we can go live.

Talk to the team →See the catalogue
NigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegal
RibiRewards

Gifting infrastructure for Africa and the Middle East. Employee rewards, benefits, and recognition — built for the continent.

Rewards Benefits

Reward Types

  • All Rewards
  • Choice Gift Cards
  • Curated Gift Boxes
  • Build Your Own Box
  • Experience Rewards
  • Sports Tickets
  • Travel Packages
  • RewardsCard

Benefits

  • All Benefits
  • Health & Wellness
  • Meal & Food
  • Transport & Commute
  • Learning & Dev
  • Family & Lifestyle
  • ↗ RibiBenefits.com

Company

  • About Us
  • Pricing
  • Customers
  • Blog
  • HR Insights
  • Weekly Reward Series
  • Holiday Gift Finder
  • Press & Brand Assets
  • Coverage
  • Security

Recognition

  • Overview
  • Peer recognition
  • Milestone & anniversary
  • Performance recognition
  • Recognition ROI

Use Cases

  • Employee Bonuses
  • Recognition & Awards
  • Sales Incentives
  • Onboarding Gifts
  • Milestones & Anniversaries
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