Airtime & Data
Keep your team connected — on us.
Monthly airtime and mobile data credit across every major African network. Used every month, appreciated every day.
Mobile data is not a luxury in Africa — it's how work gets done, how employees communicate, how field teams coordinate. And yet data costs relative to income remain among the highest in the world in several African markets. An airtime benefit is practical, universal, and appreciated by every single employee who receives it.
99%
Monthly redemption rate
18+
Networks supported
15 min
Credit loads within
8
Countries
The benefit explained
What is it, exactly?
A monthly credit loaded to each employee's BenefitsCard for mobile airtime and data. Covers every major network in Nigeria, Kenya, Ghana, Egypt, South Africa, and Morocco. Employees top up their own number directly — no paper vouchers, no PIN codes.
Step by step
How it works
Your company sets a monthly airtime credit per employee tier.
On the 1st of each month, credit appears on each employee's BenefitsCard.
Employee selects their network and phone number in the app.
Top-up loads within 15 minutes. Works for data bundles and voice airtime.
HR dashboard shows usage rates — no individual visibility into how it's used.
Full coverage
What is included
- Nigeria: all 4 major mobile networks covered
- Kenya: all major networks including M-Pesa-integrated operators
- Ghana: all 3 major networks covered
- Egypt: all 4 major networks covered
- South Africa: all major networks covered
- Morocco: all major networks covered
The difference
Before and after
- Employees top up data personally out of salary
- Field teams submit airtime reimbursements monthly
- High-data-cost markets hurt junior employees most
- No visibility on communication benefit utilisation
- Different countries have different ad-hoc policies
- Credit loads on the 1st — zero personal cost
- No reimbursements, no receipts, no admin
- Universal benefit — same credit regardless of location
- 99% utilisation tracked in HR dashboard
- One policy, one platform, every market
For your organisation
Why HR teams choose it
100% utilisation rate
Airtime is the highest-used benefit category across African markets — every employee with a phone uses it every month. No wastage.
Meaningful for every grade
From your most junior field rep to your CFO — airtime credit is appreciated at every level of the organisation.
Signals that you understand Africa
Data costs relative to income remain significant in most African markets. Covering this cost tells employees you understand their daily reality.
Targeting
Who is this benefit for?
Field and operations teams
Teams who communicate primarily by phone need reliable data and airtime. This covers it without expense claims.
All-staff programmes
Airtime has the widest appeal of any benefit category. If you're building a minimum viable benefits package, start here.
Companies operating in high-data-cost markets
In Nigeria, Ghana, and Morocco particularly, data costs are a real burden relative to income. The impact is immediate and tangible.
Large-scale deployment
With 99% utilisation, airtime has zero wastage. It's the most efficient use of a benefits budget in terms of reach.
The question Finance always asks
Why not just increase salaries to cover data costs?
A salary increase for data costs is invisible and unappreciated — it disappears into general income. An airtime credit that loads every month under your company's brand is noticed every single time it lands. With a 99% monthly redemption rate, this is the one benefit in the catalogue where you can be certain every employee is actively engaging with your brand's generosity every month.
The perception gap
Equivalent cash added to salary
55% perceived value vs cost
Named benefit credit
87% perceived value vs cost
Based on RibiRewards employee surveys across African markets, 2025.
Employee perspective
What employees get
Any network, any plan
Top up your own number, on your own network, with data or voice — whatever you need that month.
Fast loading
Credit loads within 15 minutes of redemption. No waiting, no support tickets.
Private
HR knows a credit was used. They don't know your number or what you topped up.
We have 800 employees across 4 countries. Finding one benefit that every single person values equally seemed impossible. Airtime was that benefit. 99% redemption. I've never seen numbers like that from any benefit category in my career.
Emeka Eze
VP Human Resources, Nigeria
96%
avg. utilisation rate
Where it works
Available markets
Tax and compliance note
Mobile phone and data allowances provided by employers are generally treated as taxable benefits in kind in most African markets, but exemptions exist for business-use communications. We will work through the optimal structure for your specific markets to minimise tax exposure.
Common questions
Frequently asked
Ready when you are
Add Airtime & Data to your package
Book a demo and we will show you exactly how it works for your team and markets. Most companies go live within two weeks.
- No procurement process — one contract
- Go live in 2 weeks or less
- Dedicated onboarding support included
- Cancel any time, no lock-in