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Lifestyle

Benefits for how your team actually lives

Phone bill subsidies, co-working day passes, and café credits — for hybrid teams who work everywhere.

Hybrid work has changed what 'work costs' means. For employees working from home or on the road, the phone bill, the co-working day pass, and the café where they take client calls are real business expenses that come out of personal income. The lifestyle benefit puts that right.

15 min

Phone credit loads within

40+

Co-working partners

20+

Networks supported

All venues

One QR for

Book a demoSee all benefits
ribirewards9:41LIFESTYLE CREDITKSh 6,800of KSh 12,000 · resets in 8 daysThis monthCategoriesSavedRECENTJava HouseCafé · today, 9:10amKSh 450Workstyle HubCoworking · TuesdayKSh 1,200Airtime top-upSafaricom · MondayKSh 500USE IT ON6 categories

The benefit explained

What is it, exactly?

A bundle of lifestyle credits covering the everyday costs of modern work: mobile phone top-ups loaded directly to employee numbers, co-working space day passes, and café credits for partner locations. Especially valuable for hybrid and remote teams.

Step by step

How it works

01

Employer sets a monthly lifestyle credit per employee.

02

Employee selects how to use it — phone top-up, co-working day pass, or café credit.

03

Phone credit loads to their number within 15 minutes of confirmation.

04

Co-working and café passes are QR codes issued instantly in the app.

05

Credit resets monthly.

Full coverage

What is included

  • Phone bill subsidy loaded directly to your mobile number — all operators supported
  • Co-working day passes at partner spaces (The Bunker, Nook, and more)
  • Café credits for partner locations — usable all day
  • One QR code works across all partner co-working and café venues

The difference

Before and after

Before
  • Remote employees absorb phone and workspace costs personally
  • No company support for co-working spaces
  • Ad-hoc expense claims for work-from-home costs
  • Office workers get a canteen; remote workers get nothing
  • Benefits package feels irrelevant for hybrid staff
After RibiRewards
  • Monthly lifestyle credit covers phone and workspace costs
  • 40+ co-working partners in major cities
  • No receipts, no claims — credit in app
  • Equitable benefit for office and remote workers
  • Benefits package designed for how they actually work

For your organisation

Why HR teams choose it

Support hybrid workers

Hybrid teams have real costs that office workers don't — home internet, phone bills, co-working spaces. This benefit addresses that directly.

High perceived value, low cost

Phone bill top-ups and café credits are low-cost to fund but highly visible to employees who use them weekly.

Works everywhere you operate

We activate local telcos, co-working spaces and cafés per city — not just in one market.

Targeting

Who is this benefit for?

Hybrid and remote teams

The lifestyle benefit was designed for this cohort. Phone, café, co-working — these are their actual work costs.

Sales and client-facing roles

Reps who take calls from cafés and co-working spaces spend real money on those environments. This covers it.

Tech companies and startups

Companies with flexible work cultures use lifestyle benefits to formalise the implicit support for remote-friendly working.

Younger workforce demographics

Café culture and co-working are natural environments for younger employees. This benefit resonates particularly well with teams aged 22–35.

The question Finance always asks

Why not just pay a home-office allowance?

Home-office allowances disappear into general expenses — employees can't tell you a month later what they spent it on. A lifestyle credit is used for lifestyle: phone, café, co-working. It's visible, frequent, and associated with your brand every time they tap their card at the café counter. That daily association is what builds loyalty.

The perception gap

Equivalent cash added to salary

55% perceived value vs cost

Named benefit credit

87% perceived value vs cost

Based on RibiRewards employee surveys across African markets, 2025.

Employee perspective

What employees get

Phone credit in 15 minutes

Confirm your operator, hit confirm. Your airtime loads within 15 minutes. SMS from your network confirms it.

Work from anywhere

Co-working day passes let you escape home or skip a long commute. Pick a space near you on any given day.

Café tab included

Generate a QR for a partner café and use it all day — coffee, lunch, or just a quiet desk.

“

We're fully remote. Our team doesn't have an office canteen or free coffee. The lifestyle benefit — especially the café credit — was our way of replacing what office-based companies take for granted. Employees mention it in every people survey we run.

TA

Tosin Adeyemi

Head of People & Culture, Nigeria

96%

avg. utilisation rate

Where it works

Available markets

Nigeria — all 4 major networksKenya — all major networksEgypt — all 4 major networksSouth Africa — all major networksGhana — all major networksMoroccoTanzaniaUganda

Tax and compliance note

Phone bill and connectivity subsidies are generally treated as work-related expenses and can be structured to be tax-efficient in most African markets. Co-working passes have variable treatment depending on jurisdiction. We'll advise on your specific market during onboarding.

Common questions

Frequently asked

Build your package

Pair it with

Transport

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Learning & Dev

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Airtime & Data

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Ready when you are

Add Lifestyle to your package

Book a demo and we will show you exactly how it works for your team and markets. Most companies go live within two weeks.

  • No procurement process — one contract
  • Go live in 2 weeks or less
  • Dedicated onboarding support included
  • Cancel any time, no lock-in
Book a demoSee all benefits
ribirewards9:41LIFESTYLE CREDITKSh 6,800of KSh 12,000 · resets in 8 daysThis monthCategoriesSavedRECENTJava HouseCafé · today, 9:10amKSh 450Workstyle HubCoworking · TuesdayKSh 1,200Airtime top-upSafaricom · MondayKSh 500USE IT ON6 categories
NigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegal
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