Reward the first purchase. Own the relationship.
A first-time buyer mechanic that converts trial into loyalty before a competitor gets the second purchase.
Example concept — SavannaSnap
The problem this solves
What happens without this campaign
Trial doesn't convert to loyalty
New customers try your product once then drift. There's no moment that locks in a second purchase.
No first-party consumer data
You have no way to follow up after the first sale. No email, no phone, no relationship.
High acquisition cost, low retention
Marketing spend brings new buyers in. Nothing keeps them. The economics don't add up.
How this incentive programme works
The programme journey, step by step
01
Buy
Customer buys any product for the first time
02
Scan
Scan the QR code on pack or visit campaign URL
03
Submit
Upload receipt and fill in a few details
04
Get rewarded
Reward delivered instantly via SMS or app
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Locks in the second purchase
A first-buy reward creates the expectation of value. Customers come back to earn more.
Captures first-party data at trial
The reward claim registers the customer — phone number, location, product preference.
Simple enough for any market
QR scan or USSD fallback. Works across smartphone and feature phone buyers in every market.
No fulfilment ops required
Qifts handles airtime top-up, data bundles, and voucher delivery. Your team does nothing.
More for FMCG & Snack Brands
Other campaign types for this industry
Same campaign, different industry
First-Time Buyer Reward across sectors
Ready to build this for your brand?
This first-time buyer reward incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
SavannaSnap is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.