A loyalty club your customers actually use
Points-based rewards that reward consistency, build habit, and give your brand a reason to exist on every shopping list.
Example concept — CrispClub
The problem this solves
What happens without this campaign
No mechanism to reward consistency
Customers who buy weekly are treated identically to one-off buyers. Loyalty goes unrecognised.
Brand switching is frictionless
Without a points balance at stake, switching to a competitor costs customers nothing.
No ongoing consumer relationship
Every purchase is transactional. There's no programme creating continuity or brand attachment.
How this incentive programme works
The programme journey, step by step
01
Buy
Customer buys any participating product
02
Scan or enter
Unique code on pack or receipt QR
03
Earn points
+10 points credited per qualifying purchase
04
Track progress
Dashboard shows points balance and tier
05
Redeem
Unlock rewards at each milestone tier
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Creates switching friction
A points balance creates a reason to stay. Customers don't abandon a reward they're halfway to earning.
Rewards your best customers
High-frequency buyers unlock better rewards automatically. The programme finds and keeps them.
Data on your most loyal segment
Points club members are your highest-value buyers. You now have a direct channel to them.
Configurable tiers and rewards
Set your own point values, tier thresholds, and reward catalogue without custom development.
More for FMCG & Snack Brands
Other campaign types for this industry
Same campaign, different industry
Points & Loyalty Club across sectors
Ready to build this for your brand?
This points & loyalty club incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
CrispClub is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.