Health recommendations from trusted sources drive action
A referral programme for OTC health brands that leverages peer trust — the most powerful driver of health product adoption.
Example brand concept
ReferWell
Spread good health. Earn great rewards.
This is a campaign concept illustration. Contact us to build this for your brand.
The problem this solves
What happens without this campaign
Health product decisions are trust-driven
Peer recommendation for health products converts at far higher rates than advertising. You're leaving this channel unmeasured.
Health word-of-mouth is unstructured
Consumers already recommend your vitamins and supplements in family WhatsApp groups. None of it is attributed.
CAC for health products is high
Medical professional endorsement and pharmacy visibility are expensive. Peer referral is underutilised.
How this incentive programme works
The programme journey, step by step
01
Sign up
Join the rewards programme on campaign URL
02
Share your link
Share unique referral link via WhatsApp or SMS
03
Friend shops
Friend buys any participating product
04
They get rewarded
Friend receives an instant welcome reward
05
You get rewarded
Referrer earns reward for every successful referral
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Health peer referral converts at highest rate
A family member saying a supplement worked for them is more convincing than any campaign.
WhatsApp-native health communities
Health recommendations flow naturally through family and community WhatsApp groups in African markets.
Both parties benefit from the health recommendation
Referrer and referee both receive rewards. This removes awkwardness and doubles the incentive to complete the loop.
Builds a health brand community
Every referral chain creates a community of health consumers associated with your brand.
More for Pharma & Health OTC
Other campaign types for this industry
Same campaign, different industry
Refer a Friend across sectors
Ready to build this for your brand?
This refer a friend incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
ReferWell is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.