A health loyalty programme for Africa's OTC market
Points that reward consistent use of your health products, tiers that recognise your most loyal customers, and a programme that makes generic switching genuinely costly.
Example brand concept
HealthStack
Every healthy choice earns.
This is a campaign concept illustration. Contact us to build this for your brand.
The problem this solves
What happens without this campaign
No mechanism to reward treatment consistency
Consumers who buy your product monthly for health maintenance receive zero recognition.
Generic alternatives are a constant threat
Price-driven switching to generics erodes your brand every time a consumer reaches the pharmacy shelf.
Health consumers are high-value but invisible
Consumers managing chronic conditions buy your OTC products regularly. You have no direct relationship with them.
How this incentive programme works
The programme journey, step by step
01
Buy
Customer buys any participating product
02
Scan or enter
Unique code on pack or receipt QR
03
Earn points
+10 points credited per qualifying purchase
04
Track progress
Dashboard shows points balance and tier
05
Redeem
Unlock rewards at each milestone tier
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Points create switching friction with generics
A consumer with 90 points toward a 100-point health reward doesn't switch to a generic.
Tiers recognise health consistency
Consumers managing long-term health goals respond strongly to being recognised for their commitment.
Your most loyal health consumers are identifiable
The points club surfaces your highest-frequency buyers across every OTC product line.
Health-aligned reward catalogue
Wellness vouchers, gym memberships, health app subscriptions — rewards that reinforce your brand's health positioning.
More for Pharma & Health OTC
Other campaign types for this industry
Same campaign, different industry
Points & Loyalty Club across sectors
Ready to build this for your brand?
This points & loyalty club incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
HealthStack is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.