Run health campaigns tied to real consumer need moments
Seasonal campaigns aligned to malaria season, flu season, Ramadan health needs, and back-to-school — when health purchase intent is highest.
Example brand concept
SeasonalWell
Every health season, covered.
This is a campaign concept illustration. Contact us to build this for your brand.
The problem this solves
What happens without this campaign
Health purchase intent spikes at specific seasons
Malaria season, flu season, back-to-school immunisations — these are natural purchase peaks you're not capturing.
Competitor health brands dominate seasonal awareness
A seasonal campaign is how brands become associated with a health moment rather than just being on the shelf.
Seasonal buyers don't become year-round health customers
Without a campaign mechanic at the seasonal moment, there's no bridge to the next purchase.
How this incentive programme works
The programme journey, step by step
01
Activate
Campaign live for defined seasonal window
02
Buy
Customer purchases participating products
03
Enter code
In-pack code or receipt scan to participate
04
Collect
Bonus points or entries during the season
05
Win
Instant rewards plus grand prize draw entry
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Campaigns tied to genuine health need moments
Malaria prevention in rainy season. Immune support at back-to-school. Your campaign has genuine context.
Drives preventive health behaviour
A campaign that rewards early-season health purchases shifts consumer behaviour toward prevention.
Builds brand association with health occasions
Year after year, a seasonal campaign makes your brand synonymous with the health moment.
Captures seasonal buyers for year-round engagement
Registration at seasonal purchase creates a follow-up audience for your annual health calendar.
More for Pharma & Health OTC
Other campaign types for this industry
Same campaign, different industry
Seasonal & Holiday Campaign across sectors
Ready to build this for your brand?
This seasonal & holiday campaign incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
SeasonalWell is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.