Reward the consumers who choose African-grown food
A purchase-reward mechanic for agri-food brands that drives repeat purchase, builds brand loyalty, and gives consumers a reason to choose your product over unbranded alternatives.
Example brand concept
HarvestMark
From the farm. To your reward.
This is a campaign concept illustration. Contact us to build this for your brand.
The problem this solves
What happens without this campaign
Unbranded alternatives dominate the informal market
Open-market rice, oil, and grain compete on price. Brand loyalty requires a value proposition beyond the product.
No consumer relationship in the agri-food category
Food staples are bought on availability and price. A reward programme introduces a third dimension: loyalty.
Premium food brands struggle to justify price premiums
If the consumer can't feel the difference between your branded product and a generic, the premium erodes.
How this incentive programme works
The programme journey, step by step
01
Buy
Customer buys any participating product
02
Find code
Unique code printed inside every pack
03
Enter code
Visit campaign URL or scan the QR code
04
Collect 3
3 unique codes from 3 different packs
05
Get rewarded
Customer picks their reward instantly
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Makes the premium tangible
A reward attached to purchase makes the value of buying branded over unbranded visible to the consumer.
Drives volume from existing loyal buyers
Consumers already buying your product regularly become measurably more loyal when a programme exists.
Builds consumer database for agri category
Agri-food brands have almost no direct consumer data. Every code entry changes that.
Reward catalogue aligned with food buyers
Grocery vouchers, cooking gas support, market vouchers — rewards that resonate with your consumer's daily life.
More for Agri & Food Producers
Other campaign types for this industry
Same campaign, different industry
Buy X, Get Rewarded across sectors
Ready to build this for your brand?
This buy x, get rewarded incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
HarvestMark is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.