Channel incentives across the agri-food supply chain
A channel incentive programme for agri-food brands that rewards distributor and trader performance and gives you real visibility into your trade layer.
Example brand concept
AgriTrade Partners
Rewarding the chain that feeds Africa.
This is a campaign concept illustration. Contact us to build this for your brand.
The problem this solves
What happens without this campaign
Agri-food distribution is highly fragmented
Your product moves through national distributors, regional wholesalers, and informal market traders. You have visibility into almost none of it.
Market traders recommend based on margin and relationship
Without a structured incentive, your product competes on margin alone against every generic alternative.
No data from the informal food distribution chain
Informal traders and market wholesalers are invisible to your CRM. Channel incentives give you a data collection point.
How this incentive programme works
The programme journey, step by step
01
Distributor sells
Distributor moves stock to retail partners
02
Log performance
Sales logged against distributor account
03
Hit target
Monthly or quarterly sales target achieved
04
Reward triggered
Platform auto-issues reward to distributor
05
Redeem
Distributor chooses reward from catalogue
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Incentivises informal traders as distribution partners
Market traders who earn rewards for moving your product become motivated, identifiable sales partners.
Performance-linked rewards up the supply chain
Wholesalers, distributors, and traders all earn on the same performance-reward structure.
Trade visibility across informal and formal channels
Every logged sale gives you data from a previously invisible part of your distribution network.
Works with USSD for low-connectivity markets
Channel incentive logging works via USSD fallback for informal traders without smartphones.
More for Agri & Food Producers
Other campaign types for this industry
Same campaign, different industry
Channel & Distributor Incentive across sectors
Ready to build this for your brand?
This channel & distributor incentive incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
AgriTrade Partners is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.