Run a channel incentive programme that drives real sell-through
A structured channel incentive programme that motivates distributor sell-through, rewards target performance, and gives your trade marketing team real visibility into the distribution layer.
Example concept — TradeWave Snacks
The problem this solves
What happens without this campaign
Distributors treat every brand equally
Without differentiated incentives, your product gets the same shelf position and push as every competitor.
Trade spend has no ROI visibility
You spend on distributor margins but can't see which partners are actually driving volume.
No loyalty in the trade layer
Distributors switch priority by margin alone. A rewards programme creates a relationship, not just a transaction.
How this incentive programme works
The programme journey, step by step
01
Distributor sells
Distributor moves stock to retail partners
02
Log performance
Sales logged against distributor account
03
Hit target
Monthly or quarterly sales target achieved
04
Reward triggered
Platform auto-issues reward to distributor
05
Redeem
Distributor chooses reward from catalogue
72h
Typical campaign launch time
0
Fulfilment overhead — RibiRewards Payout handles it
10+
African markets supported
What customers can choose
Rewards that actually matter to African consumers
Every reward is fulfilled instantly via mobile. No vouchers to print, no physical redemption, no ops overhead. Your customer chooses, RibiRewards Payout delivers.
Airtime top-up
Data bundles
Discount voucher
Free next pack
Gift cards
Grocery vouchers
Wellness rewards
Utility tokens
Reward catalogue varies by market. Full catalogue available on request.
Why brands run this incentive programme
What this incentive programme delivers for your business
Incentivises volume, not just presence
Rewards trigger on sell-through, not on stocking. Your trade spend drives actual sales.
Real-time trade layer visibility
Every logged sale gives you distributor-level data across markets and regions.
Builds distributor brand preference
Distributors who earn rewards from you prioritise your product over competitors.
Configurable per market
Different target structures for Nigeria vs Kenya vs Ghana. One platform, every market.
More for FMCG & Snack Brands
Other campaign types for this industry
Same campaign, different industry
Channel & Distributor Incentive across sectors
Ready to build this for your brand?
This channel & distributor incentive incentive programme is available to configure and launch right now across Africa. Bring your brand — RibiRewards Payout brings the infrastructure.
TradeWave Snacks is a fictional brand used to illustrate this campaign concept. RibiRewards Payout does not represent that it has worked with this brand.