Scratch card
The reveal mechanic that drives purchase.
Physical or digital scratch cards for purchase-triggered promotions. Inside product packs, on receipts, or as standalone activations. USSD redemption means any consumer with any phone can claim.
Use cases
Built for purchase-triggered promotions.
The scratch reveal is a proven mechanic for driving repeat purchase, activating trade channels, and rewarding consumers at the point of purchase.
In-pack promotions
Insert physical scratch cards into product packaging. Consumer buys, finds the card, scratches to reveal a code, dials USSD or visits a URL to claim. Works across Nigeria, Kenya, Ghana, and beyond.
Receipt & till-slip rewards
Printed at point of sale on a receipt or till slip — either as a physical scratch panel or a digital code. Immediate, purchase-linked, printable at scale.
Trade & distributor activations
Reward your trade channel for stocking, displaying, or selling your product. Cards distributed to trade partners, redeemable for airtime, grocery, or cash equivalent.
Digital scratch (gamified)
A web-based scratch mechanic — same reveal experience, delivered via URL or WhatsApp. Users tap to scratch on their phone. Works for digital-first activations, competitions, and online promos.
Redemption
Any phone. Zero data required.
Scratch card codes are redeemable via USSD, web, or WhatsApp — covering every consumer regardless of device or connectivity.
USSD
No data neededDial a short code, enter the scratch code, confirm. Works on any phone — feature phone or smartphone, zero data needed.
Web
Any browserVisit the redemption URL printed on the card. Enter code on a mobile-optimised page. Works on any browser.
Send the code as a WhatsApp message. Receive confirmation and redemption options in the same thread.
Get started
Ready to run your scratch promotion?
Tell us your product, markets, and volumes. We'll design, print, and configure redemption within the week.
Also from RibiRewards