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Peer-to-Peer Gifting

Let your users send gifts. You handle nothing.

Add peer-to-peer gift card sending to your app or platform — so users can send value to friends, family, or colleagues across Africa. RibiRewards Payout handles fulfilment, delivery, and redemption. You keep the engagement.

Talk to the team →How it works

How a gift is sent

01User selects a gift card category and amount
02Chooses delivery — WhatsApp, SMS, or email
03Adds a personal message
04Recipient gets the card instantly on their phone
05Redeems at local brands — no app required

Use cases

Gifting that works for Africa.

Peer-to-peer gifting is one of the highest-engagement features a payments or banking app can offer. RibiRewards Payout makes it possible without building supplier relationships, fulfilment, or cross-border infrastructure yourself.

Birthdays, weddings, occasions

Give users a way to send something meaningful on the occasions that matter. A birthday card delivered by WhatsApp feels personal. A bank transfer doesn't.

WhatsApp, SMS, email delivery

Recipients get their gift on whatever channel they use. No account creation. No app download. The card arrives as a link — redeemable in seconds.

Corporate gifting at scale

Companies using your platform can send cards to employees, clients, or partners in bulk — from one action. Personalised per recipient. Denominated in their local currency.

Send across borders

A user in Lagos can send a gift to a cousin in Nairobi. RibiRewards Payout handles the currency, the local brand options, and the delivery — seamlessly.

Drive repeat transactions

Gifting creates natural re-engagement loops. Users who send cards come back. Users who receive them come back. Your platform is the place both interactions happen.

Fully white-labelled

The gifting experience lives inside your app, in your brand. RibiRewards Payout operates invisibly — handling fulfilment, compliance, and settlement so your users never leave your product.

From the playbook

In depth — from the playbook.

Industry guide

Corporate gifting via API in Africa — sending at scale

One CSV, one invoice, delivery to 12 markets in under a day. How it works operationally.

6 min readRead →
Strategy

Choice gifting vs fixed gift cards in Africa — which works better

The research is clear. But context matters. Here's when to use each.

5 min readRead →
How-to guide

How to send bulk gifts across 12 African markets

Step-by-step: from recipient list to confirmed delivery across Nigeria, Kenya, Ghana, and nine more markets.

5 min readRead →
Research

Reward preferences in Nigeria, Kenya, and South Africa

What recipients actually value in each market — and the assumptions that get programmes wrong.

8 min readRead →

Get started

Add gifting to your platform.

Tell us what your platform does and where your users are. We'll show you how gifting slots in and have it live within the month.

Talk to the team →See how it works
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RibiRewards

Gifting infrastructure for Africa and the Middle East. Employee rewards, benefits, and recognition — built for the continent.

Rewards Benefits

Reward Types

  • All Rewards
  • Choice Gift Cards
  • Curated Gift Boxes
  • Build Your Own Box
  • Experience Rewards
  • Sports Tickets
  • Travel Packages
  • RewardsCard

Benefits

  • All Benefits
  • Health & Wellness
  • Meal & Food
  • Transport & Commute
  • Learning & Dev
  • Family & Lifestyle
  • ↗ RibiBenefits.com

Company

  • About Us
  • Pricing
  • Customers
  • Blog
  • HR Insights
  • Weekly Reward Series
  • Holiday Gift Finder
  • Press & Brand Assets
  • Coverage
  • Security

Recognition

  • Overview
  • Peer recognition
  • Milestone & anniversary
  • Performance recognition
  • Recognition ROI

Use Cases

  • Employee Bonuses
  • Recognition & Awards
  • Sales Incentives
  • Onboarding Gifts
  • Milestones & Anniversaries
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