How FMCG brands run on-pack reward promotions in Africa
Inside the operational model that powers purchase-triggered rewards across Nigeria, Kenya, and Ghana — from scratch code to redemption.
Abby Sotomiwa
Founder & CEO, RibiRewards
How FMCG brands run on-pack reward promotions in Africa
Africa HR Insights
100 chart-driven data reports on employee rewards, recognition benchmarks, and year-end gifting across African markets — published weekly by RibiRewards.
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PRODUCTWe Just Launched RewardsCard on Product Hunt
RewardsCard is Africa's rewards and gifting infrastructure in one card — HR teams send it, recipients pick what they actually want from a real catalogue, live across 29 countries. Here's why we built it, and where to find the launch.
SEASONAL GIFTINGWhy December Gifting Planning Should Start in August
Companies that lock in their December gifting plan months ahead get first pick of pricing, delivery slots and card designs. Here's why the scramble every December is avoidable — and what starting early actually looks like.
CHOICE REWARDSOne Gift, Infinite Choices: Solving Multi-Country December Gifting
Sending the same fruit basket to a team spread across five countries isn't a gift plan. Here's how choice-based rewards let each person pick what actually matters to them, fulfilled properly in their own market.