RibiRewards capabilities
What do you want to make happen across Africa?
RibiRewards is the infrastructure underneath reward programmes across African markets. Reward people, run incentives, launch campaigns or put rewards inside your own product.
Reward people
Create meaningful reward moments for employees, customers, attendees, learners and participants.
ExploreRun incentive programmes
Power sales, distributor, dealer, field, customer and performance incentive programmes.
ExploreLaunch a campaign
Turn participation, purchases, promotions and activations into measurable reward journeys.
ExploreBuild with rewards
Put African reward catalogue, issuance, redemption and fulfilment infrastructure inside your product.
ExplorePopular capabilities
Things companies use RibiRewards to power.
Start with the outcome. The same RibiRewards infrastructure handles the reward catalogue, distribution, recipient journey and fulfilment underneath it.
Sales incentives
Reward targets, achievement and sales performance across African markets.
Distributor incentives
Run locally relevant distributor and channel reward programmes.
Event attendee rewards
Reward conference, activation and event audiences at scale.
Survey incentives
Reward respondents and research participants across multiple markets.
Course completion rewards
Turn learning completion and achievement into an instant reward moment.
Referral rewards
Reward qualifying referrals without building fragmented local fulfilment.
In-depth capability guides
Plan the programme, not just the reward.
Practical guides to the programme mechanics, African market considerations and fulfilment decisions behind our most-used capabilities.
Sales incentives
Targets, sprints, achievement, reward design and multi-market fulfilment.
Read guideDistributor incentives
Distributor performance, tiers, validation and local reward delivery.
Read guideMulti-country campaigns
One programme layer with market-aware reward choice and fulfilment.
Read guideBulk digital rewards
High-volume digital issuance with recipient-level control and tracking.
Read guideWhite-label campaigns
Run African reward infrastructure behind your own client or platform experience.
Read guideRecipient choice
Let recipients choose locally relevant value inside approved programme rules.
Read guideEmployee appreciation
Thank-yous, milestones and recognition across distributed teams.
Read guideSurvey incentives
Reward validated survey completion without manual voucher administration.
Read guideResearch participant incentives
Interviews, panels, focus groups and fieldwork incentives.
Read guideConference delegate gifts
Digital and local alternatives to fragmented physical delegate gifting.
Read guideAirtime rewards
Practical mobile value for research, field, channel and customer programmes.
Read guideGrocery rewards
Locally relevant everyday value for employees, customers and channel participants.
Read guideRemote team rewards
Recognition and reward delivery for hybrid and distributed teams across markets.
Read guideEmployee onboarding gifts
Repeatable welcome moments for new employees across offices and countries.
Read guideWork anniversary rewards
Structured service-milestone recognition with scheduled, locally relevant fulfilment.
Read guideEmployee birthday rewards
Recurring birthday recognition without manual country-by-country gifting.
Read guideSpot recognition & micro-rewards
Fast, controlled manager-led recognition for everyday employee contributions.
Read guideEvent attendee rewards
Reward verified attendance and participation at conferences, roadshows and events.
Read guideWebinar rewards
Incentives for verified virtual attendance, participation and follow-up actions.
Read guideSpeaker & VIP thank-you gifts
Considered appreciation for speakers, moderators, VIPs and event contributors.
Read guideEvent activation & booth rewards
Connect qualifying booth and experiential interactions to measurable reward journeys.
Read guideDealer & reseller rewards
Reward dealer and reseller performance across African markets with clear targets, controlled reward values and locally relevant fulfilment.
Read guideField sales rep rewards
Reward field sales teams and representatives across African markets for verified activity, execution and performance.
Read guideTrade promotion rewards
Power trade promotion rewards for retailers, dealers, distributors and channel participants across African markets.
Read guideReferral rewards
Run referral reward campaigns across African markets with verified qualification, recipient choice and local fulfilment.
Read guideCustomer thank-you rewards
Send considered customer thank-you rewards across African markets without managing fragmented local fulfilment.
Read guideLead & demo incentives
Use controlled incentives to support qualified B2B meetings, demos and research conversations across African markets.
Read guideProduct launch rewards
Add locally relevant rewards to product launches, trials and adoption campaigns across African markets.
Read guideBrand activation rewards
Connect physical and digital brand activations to measurable reward journeys across African markets.
Read guideSurprise & delight rewards
Create unexpected customer reward moments across African markets while keeping value, eligibility and fulfilment controlled.
Read guideService recovery gifts
Send appropriate service recovery gifts across African markets when a customer experience has gone wrong.
Read guideCourse completion rewards
Reward verified learning completion with controlled, locally relevant fulfilment.
Read guideCertification rewards
Recognise verified employee, partner and customer certifications across markets.
Read guideLearning challenge rewards
Connect learning milestones and achievement to a controlled reward journey.
Read guideMobile data rewards
Practical connectivity value for digital participation, learning, research and field programmes.
Read guideRetail choice rewards
Give recipients curated local retail choice inside approved programme rules.
Read guideFuel & mobility rewards
Transport-related reward value for field, employee and channel programmes where supported.
Read guideWellness rewards
Curated wellbeing reward options designed around actual local supply.
Read guideExperience rewards
Curated local experiences for employees, customers, VIPs and campaign winners.
Read guideTeam experience rewards
Shared and coordinated experience rewards for offices and distributed teams.
Read guideLunch & meal rewards
One-off meal reward moments for meetings, events, teams and customer campaigns.
Read guideDining rewards
Locally relevant dining rewards for employees, customers, winners and VIPs.
Read guideBreakfast rewards
Breakfast reward moments for webinars, onboarding, training and meetings.
Read guideTreat & snack rewards
Small-value food and treat rewards for appreciation and participation.
Read guideEmployee choice gifts
Give employees controlled local choice instead of one fixed gift.
Read guideMeeting & demo rewards
Reward selected meetings, workshops and demos against clear qualification rules.
Read guideCommunity contributor rewards
Reward ambassadors, contributors and verified community actions.
Read guideDriver & agent acquisition
Reward verified driver, rider and agent recruitment or activation milestones.
Read guideBranded reward campaigns
Keep your brand visible across the recipient journey while RibiRewards powers fulfilment.
Read guideCampaigns & mechanics
The mechanic. The reward. The infrastructure.
A campaign is more than the prize. RibiRewards can sit underneath the journey — from the qualifying action to issuance, local reward choice, fulfilment and reporting.
This is where customer requirements become reusable capability: promotions, activations, channel programmes, branded journeys and multi-country distribution.
Consumer promotions
Turn purchase or participation mechanics into locally fulfilled rewards.
Explore capabilityTrade promotions
Reward retailers, dealers and channel participants against programme rules.
Explore capabilityBrand activations
Connect physical or digital activations to an immediate reward journey.
Explore capabilityBranded reward campaigns
Keep your brand visible from invitation through reward choice and redemption.
Explore capabilityRecipient choice campaigns
Issue one campaign while letting recipients choose what is locally relevant to them.
Explore capabilityMulti-country campaigns
Run one programme across African markets with local reward and fulfilment rails.
Explore capabilityFrom the RibiRewards playbook
Learn how reward programmes work in African markets.
Capabilities show what RibiRewards can power. Playbooks go deeper into the programme design, channels, mechanics and market realities behind them.
Research & incentives
Survey & research incentives across Africa
Practical thinking for rewarding respondents and research participants across African markets.
Read playbookChannel programmes
Reward channel partners through WhatsApp
A practical route for reaching agents, distributors and channel participants where they already are.
Read playbookInfrastructure
Build vs buy reward infrastructure in Africa
What changes when a business tries to assemble reward coverage market by market instead of connecting once.
Read playbookConsumer promotions
Consumer promotions & loyalty through WhatsApp
How messaging-led reward journeys can support consumer campaigns without requiring another app.
Read playbookExplore everything
Every way RibiRewards can be used.
Browse specific reward outcomes by the job you are trying to get done. Each capability is designed around a real programme need, while sharing the same underlying RibiRewards infrastructure.
Everyday treats & hospitality
6 capabilitiesCoffee Rewards
Employees, attendees, customers, participants; bulk and multi-country.
Meal Cards (Meal Pass)
Employer-funded meal benefits with controlled allowances, merchant acceptance and central reporting.
Lunch / Meal Rewards
Meetings, events, team moments, customer campaigns.
Dining Rewards
Customer/employee appreciation, winners, VIPs and team moments.
Breakfast Rewards
Morning webinars, onboarding, training and meetings.
Treat / Snack Rewards
Low-value mass appreciation and participation.
Employees & recognition
7 capabilitiesEmployee Appreciation Rewards
Thank-yous, milestones and distributed recognition.
Remote Team Rewards
Cross-country rewards for hybrid/distributed teams.
New Starter / Onboarding Gifts
Repeatable welcome campaigns across markets.
Work Anniversary Rewards
Recurring employee milestone recognition.
Employee Birthday Rewards
Recurring birthday reward campaigns.
Spot Recognition & Micro-Rewards
Manager-led everyday recognition.
Employee Choice Gifts
Recipient chooses a locally relevant reward.
Events & participation
6 capabilitiesEvent Attendee Rewards
Verified attendance at conferences, webinars and roadshows.
Webinar Rewards
Attendance, participation and post-webinar follow-up.
Conference Delegate Gifts
Digital/local alternative to physical delegate bags.
Speaker & VIP Thank-Yous
Speakers, moderators, volunteers and VIPs.
Event Activation & Booth Rewards
Qualifying exhibition or experiential interactions.
Meeting / Demo Rewards
Selected demos, workshops and meetings.
Research & feedback
5 capabilitiesSurvey Incentives
Reward validated survey completion across markets.
Research Participant Rewards
Interviews, panels, focus groups and studies.
User Testing Incentives
UX research and usability participation.
Customer Feedback Rewards
Thank customers for meaningful feedback.
Community Contributor Rewards
Ambassadors, contributors and community actions.
Sales, trade & channel
6 capabilitiesSales Incentives
Milestones, sprints, launches and achievement.
Distributor Incentives
Country-specific distributor reward campaigns.
Dealer / Reseller Rewards
Channel engagement and performance.
Field Rep Rewards
Airtime, data, grocery or choice rewards for field teams.
Trade Promotion Rewards
Retail/trade campaign incentives.
Driver & Agent Acquisition Rewards
Gig and mobility platforms recruiting drivers, riders or agents across African markets.
Customer & marketing
7 capabilitiesReferral Rewards
Qualifying customer, partner or employee referrals.
Customer Thank-You Rewards
Milestones, renewals and appreciation.
Lead / Demo Incentives
Qualifying B2B campaign actions.
Product Launch Rewards
Launch participation, demos and follow-up.
Brand Activation Rewards
Experiential and marketing campaign rewards.
Loyalty Surprise & Delight
Triggered appreciation outside points programmes.
Service Recovery Gifts
Controlled goodwill gestures.
Learning & achievement
3 capabilitiesUtility & everyday value
5 capabilitiesAirtime Rewards
Field teams, surveys, channel, learning and customer campaigns.
Data Rewards
Digital participation, learning and field work.
Grocery Rewards
High-utility employee/customer/channel rewards.
Retail Choice Rewards
Choice across locally relevant retailers.
Fuel / Mobility Rewards
Mobile/field workforces where coverage permits.
Experiences & wellbeing
3 capabilitiesCampaign wrappers
5 capabilitiesMulti-Country Reward Campaigns
For buyers whose core problem is cross-market fulfilment.
Bulk Digital Rewards
High-volume procurement for buyers who already know they need rewards.
White-Label Reward Campaigns
Agency/client campaigns powered by RibiRewards.
Recipient Choice Campaigns
One campaign; approved local choice underneath.
Branded Reward Campaigns
Company/client-branded recipient journeys.
Build with RibiRewards
Don't just run a campaign. Put African reward infrastructure inside your product.
Connect once to locally relevant reward supply, campaign issuance, hosted redemption and fulfilment across African markets.
Reward catalogue
Locally relevant reward supply across supported African markets.
Reward issuance
Issue rewards individually, in bulk or from your own workflows.
Recipient experience
Give recipients a clear path from notification to choice and redemption.
Multi-country fulfilment
Use one infrastructure layer while rewards resolve locally by market.
Can't see your use case?
Tell us what you're trying to make happen.
New customer requirements are exactly how this capability library grows. If your programme needs rewards issued, chosen, fulfilled or delivered across African markets, talk to us.