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RibiRewardsRewards infrastructure for Africa
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Banks & Fintech

Make rewards part of the customer journey.

Drive acquisition, activation, loyalty and referrals with incentives that turn everyday financial behaviour into lasting relationships.

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Acquire more customers
Increase engagement
Drive long-term loyalty
Banking customer using a mobile financial service with transaction and reward programme overlays
AND ACROSS
FMCGBanks & FintechResearchInsurance
Use cases

Reward the moments that matter.

Use incentives across the customer lifecycle to drive growth, deepen engagement and increase wallet share.

Customer acquisition
Customer acquisition

Reward account openings, KYC completion and first transactions.

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Transaction incentives
Transaction incentives

Drive usage with rewards for targeted transactions and behaviours.

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Referrals and advocacy
Referrals & advocacy

Incentivise customers to refer friends and family.

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Loyalty and retention
Loyalty & retention

Reward ongoing activity and grow long-term relationships.

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Built for scale

One platform. Multiple growth levers.

From digital banks to traditional financial institutions, RibiRewards helps you run targeted, measurable incentive programmes across all customer segments.

Explore all use cases
Acquire

More high-value customers

Activate

Drive product usage

Grow

Increase wallet share

Retain

Build long-term loyalty

How it works

Turn financial behaviour into growth.

A simple, flexible infrastructure to design, launch and scale reward programmes across any product or market.

1
Engage

Customer takes a targeted action.

2
Validate

We verify eligibility in real time.

3
Reward

Incentive is issued instantly.

4
Fulfil

Delivered via preferred channel.

5
Measure

Track impact and optimise.

See how it works
Real results

Driving measurable growth for financial brands.

"RibiRewards helped us increase account activations by 35% through targeted welcome rewards. The programme was easy to launch and delivered strong ROI."
— Head of Growth, Leading African Fintech
35%Increase in account activations
KES 24MRewards issued in 6 months
2.5xHigher customer engagement
87%Programme satisfaction rate
Banking incentive programme performance dashboard with a customer reward confirmation
Flexible for African markets
Local reward options

Airtime, mobile money, gift cards, bill payments and more.

Multi-market support

Run programmes across multiple African countries and currencies.

Real-time insights

Track performance, redemptions and business impact.

READY TO BUILD?

Build your next customer incentive programme.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

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RibiRewards

Rewards infrastructure for Africa.

PlatformOverviewCampaignsReward catalogueFulfilmentRecipient access
SolutionsConsumer incentivesChannel incentivesCustomer rewardsCustomer loyaltyTrade incentivesResearch incentivesReferral programmesManaged campaigns
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