Rewards infrastructure for AfricaHealthcare incentive programmes
Issue rewards to health workers and clinical trial participants across Rwanda — digitally, in Franc.
EAST AFRICA · MARKET
Run reward programmes in Rwanda.
Local execution. One infrastructure.
Rwanda has one of Africa's highest mobile penetration rates and a government-backed digital economy. Brands and employers here can issue rewards digitally with confidence — and reach virtually every adult in the country.
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMMES IN RWANDA
Start with the commercial outcome.
Explore programme-specific routes for Rwanda. Each one connects the use case to local recipient access and fulfilment while keeping programme control in RibiRewards.
01
Sales incentives
Run target, milestone and performance reward programmes with local fulfilment and central programme visibility.
Explore in Rwanda 02Channel incentives
Reward distributors, dealers, agents and partners without building a separate fulfilment process for every market.
Explore in Rwanda 03Trade incentives
Support sell-in, sell-through and retailer incentive programmes with reward delivery designed around local trade networks.
Explore in Rwanda 04Consumer incentives
Turn purchases, codes, referrals and campaign actions into reward journeys that can be fulfilled locally.
Explore in Rwanda 05Customer rewards
Reward customer milestones, referrals and loyalty actions with locally relevant options and consistent programme controls.
Explore in Rwanda 06Research incentives
Deliver participant incentives after surveys, interviews, panels and fieldwork with less manual reward administration.
Explore in RwandaRECIPIENT ACCESS
Design the journey for Rwanda.
Available channels and reward formats depend on programme requirements and implementation. Configure access around the recipient rather than forcing every market into the same journey.
WhatsApp redemption
Branded web page
USSD (any phone)
SMS delivery
LOCAL PROGRAMME CONTEXT
Use cases represented in this market.
Consumer promotions
Digital reward codes for consumer brands operating in Kigali and beyond.
Employee recognition
Performance awards for employers across Rwanda's growing formal sector.
NGO & research incentives
Survey completion and programme participation rewards — instant, no manual processing.
INDUSTRY CONTEXT
Built to support different programme owners.
Healthcare & Global Health
Rwanda hosts major global health programmes — Partners in Health, Clinton Health Access Initiative, and government CHW schemes all require participant incentive delivery.
NGOs & Development Finance
International development organisations running livelihoods, nutrition, and skills programmes use QIFTS to deliver participation incentives at scale.
Financial Services
Bank of Kigali and Equity Bank Rwanda run loyalty and referral programmes for Rwanda's growing formally banked population.
READY TO BUILD?
Build your next programme in Rwanda.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.