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RibiRewardsRewards infrastructure for Africa
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Scratch & Win

Scratch. Win.
Reward.

Run scratch-and-win promotions that connect physical products or campaign touchpoints to validated digital reward journeys.

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Unique code journeys
Instant-win logic
Fraud controls
RibiRewardsOverviewCampaignsRecipientsRewardsAnalyticsMarkets
LiveProgramme
4Markets
3Reward rails
LiveReporting
Programme activityLive
πŸ‡³πŸ‡¬ NigeriaIssued
πŸ‡°πŸ‡ͺ KenyaDelivered
πŸ‡¬πŸ‡­ GhanaRedeemed
πŸ‡ΏπŸ‡¦ South AfricaIssued
GEP WorldwideCoca-ColaNetflixBBCShellShoprite
AND ACROSS
FMCGBanks & FintechResearchInsurance

How it works

From programme rule to delivered reward.

RibiRewards connects eligibility, validation, reward choice, local fulfilment and reporting in one operating layer.

1
Buy or engage

Consumer purchases a product or engages with a promotion.

2
Reveal code

Scratch card, pack code or QR revealed.

3
Validate

Code verified β€” unique, unused, within campaign dates.

4
Determine outcome

Win or no-win based on prize pool configuration.

5
Reward

Winner receives prize instantly via preferred channel.

Built for execution

Everything the programme needs. Nothing stitched together.

Configure the mechanics once, operate across markets, and give every stakeholder a clear view of what happened.

Physical to digital journey.

Connect pack codes and QR to digital reward fulfilment.

Code security and fraud controls.

Unique codes, duplicate detection and claim validation.

Campaign reporting.

Track redemptions, win rates and ROI in real time.

Infrastructure underneath

UniqueCode journeys
ControlledValidation
FlexibleReward outcomes
TrackedCampaign activity
READY TO BUILD?

Build your scratch and win promotion.

Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.

Talk to sales Explore platform
RibiRewards

Rewards infrastructure for Africa.

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