Rewards infrastructure for AfricaFMCG promotions
Purchase-triggered reward codes for consumer brands across Dakar and Senegal's regional cities.
WEST AFRICA · MARKET
Run reward programmes in Senegal.
Local execution. One infrastructure.
Dakar is one of West Africa's most active commercial cities. Brands operating in Francophone markets often lack a pan-African rewards solution that works here. We built one.
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMMES IN SENEGAL
Start with the commercial outcome.
Explore programme-specific routes for Senegal. Each one connects the use case to local recipient access and fulfilment while keeping programme control in RibiRewards.
01
Sales incentives
Run target, milestone and performance reward programmes with local fulfilment and central programme visibility.
Explore in Senegal 02Channel incentives
Reward distributors, dealers, agents and partners without building a separate fulfilment process for every market.
Explore in Senegal 03Trade incentives
Support sell-in, sell-through and retailer incentive programmes with reward delivery designed around local trade networks.
Explore in Senegal 04Consumer incentives
Turn purchases, codes, referrals and campaign actions into reward journeys that can be fulfilled locally.
Explore in Senegal 05Customer rewards
Reward customer milestones, referrals and loyalty actions with locally relevant options and consistent programme controls.
Explore in Senegal 06Research incentives
Deliver participant incentives after surveys, interviews, panels and fieldwork with less manual reward administration.
Explore in SenegalRECIPIENT ACCESS
Design the journey for Senegal.
Available channels and reward formats depend on programme requirements and implementation. Configure access around the recipient rather than forcing every market into the same journey.
USSD (any phone, no data)
SMS delivery
WhatsApp redemption
Branded web page
LOCAL PROGRAMME CONTEXT
Use cases represented in this market.
Trade partner incentives
Reward distributors and trade agents for sales achievement — in XOF, tracked in real time.
Bank & fintech loyalty
Cashback and referral programmes for banks and fintech products operating in the WAEMU zone.
Staff rewards
Performance and milestone recognition for employers across Senegal's growing formal economy.
INDUSTRY CONTEXT
Built to support different programme owners.
FMCG & Consumer Brands
Castel, Nestlé, and regional FMCG brands run trade and purchase-reward programmes across Dakar and Senegal's commercial centres.
Banking & Mobile Money
Orange Money, Wave, and Free Money compete aggressively — cashback and referral rewards are central to customer acquisition.
Telecoms
Orange Senegal, Expresso, and Free Senegal run prepaid subscriber and agent network incentive programmes.
READY TO BUILD?
Build your next programme in Senegal.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.