Rewards infrastructure for AfricaFMCG in-pack promotions
Scratch codes inside product packaging. Consumers dial USSD or visit a web page to redeem — no app, no friction.
WEST AFRICA · MARKET
Run reward programmes in Nigeria.
Local execution. One infrastructure.
Nigeria is Africa's largest consumer market. Brands, fintechs, distributors, and employers here need to reward people fast — in Naira, at scale, with access that works on any phone.
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMMES IN NIGERIA
Start with the commercial outcome.
Explore programme-specific routes for Nigeria. Each one connects the use case to local recipient access and fulfilment while keeping programme control in RibiRewards.
01
Sales incentives
Run target, milestone and performance reward programmes with local fulfilment and central programme visibility.
Explore in Nigeria 02Channel incentives
Reward distributors, dealers, agents and partners without building a separate fulfilment process for every market.
Explore in Nigeria 03Trade incentives
Support sell-in, sell-through and retailer incentive programmes with reward delivery designed around local trade networks.
Explore in Nigeria 04Consumer incentives
Turn purchases, codes, referrals and campaign actions into reward journeys that can be fulfilled locally.
Explore in Nigeria 05Customer rewards
Reward customer milestones, referrals and loyalty actions with locally relevant options and consistent programme controls.
Explore in Nigeria 06Research incentives
Deliver participant incentives after surveys, interviews, panels and fieldwork with less manual reward administration.
Explore in NigeriaRECIPIENT ACCESS
Design the journey for Nigeria.
Available channels and reward formats depend on programme requirements and implementation. Configure access around the recipient rather than forcing every market into the same journey.
USSD (works on any phone, no data)
WhatsApp redemption
Branded web page
SMS delivery
In-store / POS
LOCAL PROGRAMME CONTEXT
Use cases represented in this market.
Distributor & trade incentives
Reward distributors and trade partners for purchase targets across the supply chain. Issued digitally, redeemed instantly.
Bank & fintech loyalty
Cashback cards, savings milestones, and referral bonuses — issued in Naira through your existing customer comms.
Sales rep SPIFs
Quota-triggered reward cards for field sales teams. Delivered same day the target is hit, not next payroll cycle.
INDUSTRY CONTEXT
Built to support different programme owners.
FMCG & Consumer Brands
Unilever, PZ Cussons, Nestlé, and hundreds of local manufacturers run purchase-reward and in-pack programmes across Nigeria's mass market.
Banking & Fintech
GTBank, Access, Opay, Moniepoint — all competing on cashback and referral acquisition in a market with 60M+ banked adults.
Telecoms
MTN, Airtel, Glo, and 9mobile run the continent's largest prepaid subscriber bases. Data bundle rewards and agent incentive programmes are a constant.
READY TO BUILD?
Build your next programme in Nigeria.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.