Our image policy.

Why we use AI-assisted imagery

RibiRewards operates across different markets, reward types, recipient journeys and programme models. Many of the ideas we need to explain are systems rather than single physical objects: a reward moving from a programme rule to a recipient, multiple delivery channels working together, or one campaign operating across several African markets.

AI-assisted imagery gives us a useful way to visualise those concepts consistently. It lets us show a journey, interface concept or market scenario without pretending that a stock photograph of one person or one location represents an entire programme.

Illustration, not evidence

Images labelled as illustrative are there to help explain a product idea, workflow or use case. They should not be read as proof that a pictured person, venue, interface, brand, transaction value or result is a specific live customer deployment.

Where an image contains interface elements, figures, notifications or programme examples, those details may be designed or AI-generated for communication purposes unless the surrounding copy explicitly identifies them as actual product data or a documented case study.

What we value about this approach

We value clarity, representation and the ability to communicate how reward infrastructure works in real situations. Used carefully, AI-assisted visuals help us depict a broader range of African people, markets and programme contexts while keeping a coherent visual language across the site.

That does not replace real evidence. Product capabilities, market availability, customer work and programme outcomes are described in the accompanying copy and, where appropriate, in case studies or commercial documentation.

How we label images

Pages that use AI-assisted illustrative artwork include a short page-level disclosure linking back to this policy. Brand marks, navigation graphics, icons and other functional interface elements are not treated as illustrative content.

Accuracy and updates

We aim to avoid using illustrative imagery in a way that implies a specific customer endorsement, guaranteed result, exact local inventory or exact product interface where that has not been established. As the product and our library of real campaign material grow, we may replace illustrative assets with product photography, verified screenshots and documented programme imagery.

Questions about an image?

If you want to understand whether a particular visual represents a live product screen, an illustrative concept or a documented campaign, email hello@ribirewards.com.