Rewards infrastructure for AfricaPowering incentives across Africa
Rewards infrastructure
built for Africa.
Launch and operate consumer, channel, trade and customer reward programmes across African markets — with campaign controls, local reward choice, recipient access and fulfilment in one platform.
The RibiRewards Infrastructure
One infrastructure. Every reward programme.
Everything you need to incentivise, reward and grow across African markets.
Set up, automate and scale programmes with flexible rules, audiences and budgets.
Access a wide range of digital and physical rewards tailored for African markets.
Deliver rewards instantly via SMS, WhatsApp, email, link, codes or physical fulfilment.
Run programmes across markets with local currencies, reward methods and operational visibility.
Plug into your systems with developer-friendly APIs and webhooks.
curl -X POST \
api.ribirewards.com/v1 \
-d '{"recipient": "+254...",
"reward": "airtime",
"value": 500}'How it works
Turn an action into a reward.
A simple flow. Powerful results.
Purchase, scan, referral or any defined milestone.
Check eligibility and apply rules.
From our local catalogue.
Instant or physical delivery.
Track impact and optimise.
Campaign infrastructure
Build, launch and scale campaigns with confidence.
From simple promotions to complex multi-market programmes, our platform gives you the control, flexibility and visibility you need.
Built for Africa. Built for what's next.
Solutions
Solutions for every incentive use case.
Whether you're activating consumers, incentivising your channel or rewarding your customers, RibiRewards provides the infrastructure to make it happen.
Consumer incentives
Drive purchase, trial and repeat behaviour with promotions that turn customers into loyal advocates.
Explore
Channel & Distributor Incentives
Motivate and grow your retail, agent and distributor networks.
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Customer Rewards
Power loyalty, retention and service recovery with a reward network across markets.
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Referral programmes
Turn introductions into measurable acquisition with attribution.
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Research incentives
Engage respondents and participants reliably across markets.
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Trade incentives
Incentivise the trade channel to move product and hit targets.
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Embedded rewards
Put RibiRewards inside your product, platform or workflow.
ExploreAfrican market coverage
One programme. Local execution.
Give recipients locally relevant ways to receive and use rewards while your team manages programme rules and reporting centrally.
Developers & integrations
Use the platform. Or build rewards into yours.
Connect campaign creation, reward issuance and fulfilment to the systems your teams already use.
POST /v1/rewards
{
"recipient": "+254…",
"market": "KE",
"reward": "choice",
"value": 5000
}Build your next African reward programme on RibiRewards.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.