Rewards infrastructure for AfricaConsumer promotions
Purchase-triggered reward codes for FMCG and retail brands. Redeemable via WhatsApp or web in seconds.
EAST AFRICA · MARKET
Run reward programmes in Kenya.
Local execution. One infrastructure.
Kenya's mobile-first economy and M-Pesa dominance make digital rewards the default expectation. We work alongside that — with card formats that match how Kenyans actually transact.
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMMES IN KENYA
Start with the commercial outcome.
Explore programme-specific routes for Kenya. Each one connects the use case to local recipient access and fulfilment while keeping programme control in RibiRewards.
01
Sales incentives
Run target, milestone and performance reward programmes with local fulfilment and central programme visibility.
Explore in Kenya 02Channel incentives
Reward distributors, dealers, agents and partners without building a separate fulfilment process for every market.
Explore in Kenya 03Trade incentives
Support sell-in, sell-through and retailer incentive programmes with reward delivery designed around local trade networks.
Explore in Kenya 04Consumer incentives
Turn purchases, codes, referrals and campaign actions into reward journeys that can be fulfilled locally.
Explore in Kenya 05Customer rewards
Reward customer milestones, referrals and loyalty actions with locally relevant options and consistent programme controls.
Explore in Kenya 06Research incentives
Deliver participant incentives after surveys, interviews, panels and fieldwork with less manual reward administration.
Explore in KenyaRECIPIENT ACCESS
Design the journey for Kenya.
Available channels and reward formats depend on programme requirements and implementation. Configure access around the recipient rather than forcing every market into the same journey.
WhatsApp redemption
USSD (no data required)
Branded web page
SMS delivery
In-store / POS
LOCAL PROGRAMME CONTEXT
Use cases represented in this market.
Channel partner incentives
Reward distributors and sales agents for quota achievement. Issued digitally across the country.
Healthcare worker rewards
Issue incentives to community health workers and clinic staff across urban and rural Kenya.
Survey & research completion
Instant reward delivery on survey completion. Higher response rates, zero manual processing.
INDUSTRY CONTEXT
Built to support different programme owners.
FMCG & Retail
East Africa's largest FMCG brands run purchase-reward and trade promotion programmes from Nairobi to Mombasa.
Telecoms
Safaricom, Airtel Kenya — prepaid data bundle rewards and agent incentive programmes across a highly competitive market.
Healthcare & NGOs
Community health worker incentive programmes are a major use case across Kenya's devolved county health systems.
READY TO BUILD?
Build your next programme in Kenya.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.