Rewards infrastructure for AfricaFMCG trade promotions
Reward retailers and distributors for stocking and selling targets. Issued and tracked from one dashboard.
WEST AFRICA · MARKET
Run reward programmes in Ghana.
Local execution. One infrastructure.
Ghana's growing middle class and strong mobile money adoption make it one of West Africa's most active consumer markets. We issue reward cards locally — in Cedi, with redemption that works across the country.
AND ACROSS
FMCGBanks & FintechResearchInsurance
PROGRAMMES IN GHANA
Start with the commercial outcome.
Explore programme-specific routes for Ghana. Each one connects the use case to local recipient access and fulfilment while keeping programme control in RibiRewards.
01
Sales incentives
Run target, milestone and performance reward programmes with local fulfilment and central programme visibility.
Explore in Ghana 02Channel incentives
Reward distributors, dealers, agents and partners without building a separate fulfilment process for every market.
Explore in Ghana 03Trade incentives
Support sell-in, sell-through and retailer incentive programmes with reward delivery designed around local trade networks.
Explore in Ghana 04Consumer incentives
Turn purchases, codes, referrals and campaign actions into reward journeys that can be fulfilled locally.
Explore in Ghana 05Customer rewards
Reward customer milestones, referrals and loyalty actions with locally relevant options and consistent programme controls.
Explore in Ghana 06Research incentives
Deliver participant incentives after surveys, interviews, panels and fieldwork with less manual reward administration.
Explore in GhanaRECIPIENT ACCESS
Design the journey for Ghana.
Available channels and reward formats depend on programme requirements and implementation. Configure access around the recipient rather than forcing every market into the same journey.
USSD (any phone)
WhatsApp redemption
Branded web page
SMS delivery
LOCAL PROGRAMME CONTEXT
Use cases represented in this market.
Consumer loyalty campaigns
Purchase-triggered reward codes for consumer brands running promotions in Accra and beyond.
Field staff rewards
Issue performance rewards to field sales teams and agents across Ghana. In Cedi, same day.
Referral programmes
Issue reward cards to referred customers and existing promoters — instantly, at scale.
INDUSTRY CONTEXT
Built to support different programme owners.
FMCG & Consumer Brands
Diageo, Unilever, Fan Milk, and local manufacturers run trade promotions and purchase-reward programmes across Ghana's retail network.
Banking & Mobile Money
MTN MoMo, Vodafone Cash, and AirtelTigo Money — all competing for customer loyalty in a market where mobile money is the default.
Oil & Gas
Ghana's upstream and downstream petroleum sector runs large field worker and distributor incentive programmes.
READY TO BUILD?
Build your next programme in Ghana.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.