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← Blog/INFRASTRUCTURE

USSD vs WhatsApp for reward redemption: when to use each

Both channels reach large populations. They serve different recipient profiles. Here's how to choose — and why the best programmes use both.

AS

Abby Sotomiwa

Founder & CEO, RibiRewards

5 min read·Banks, Fintechs, FMCG, Telecoms, Channel & Distributor Programmes·1 February 2025
INFRASTRUCTURE

USSD vs WhatsApp for reward redemption: when to use each

Africa HR Insights

100 chart-driven data reports on employee rewards, recognition benchmarks, and year-end gifting across African markets — published weekly by RibiRewards.

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