Rewards infrastructure for AfricaFMCG in-pack promotions
Scratch codes inside product packaging. Consumers dial USSD or visit a web page to redeem — no app, no friction.
RETENTION & LOYALTY · NIGERIA
Customer rewards in Nigeria.
Local delivery. Central control.
Reward customer milestones, referrals and loyalty actions with locally relevant options and consistent programme controls.
AND ACROSS
FMCGBanks & FintechResearchInsurance
HOW IT RUNS
One programme flow, configured for Nigeria.
Use the same operating model across markets while keeping reward delivery and recipient access appropriate to Nigeria.
LOCAL EXECUTION
Design around how recipients actually receive value.
Reward format and access can be configured around the programme rather than forcing every market into the same recipient journey.
Recipient accessConfigured for Nigeria
USSD (works on any phone, no data)
WhatsApp redemption
Branded web page
SMS delivery
In-store / POS
PROGRAMME CONTEXT
Ways this can show up in Nigeria.
Distributor & trade incentives
Reward distributors and trade partners for purchase targets across the supply chain. Issued digitally, redeemed instantly.
Bank & fintech loyalty
Cashback cards, savings milestones, and referral bonuses — issued in Naira through your existing customer comms.
Sales rep SPIFs
Quota-triggered reward cards for field sales teams. Delivered same day the target is hit, not next payroll cycle.
Planning a programme in Nigeria?We’ll help shape the mechanics, reward mix and local delivery.
Build your programme Market configuration
Programme settings, currency and recipient journey configured for Nigeria.
Central programme control
Operate the programme through the same RibiRewards campaign and reporting layer.
Reward fulfilment
Use the reward type and fulfilment route appropriate to the programme.
READY TO BUILD?
Run customer rewards in Nigeria.
Tell us what you want to achieve. We’ll help you design the right programme and infrastructure.