Customer rewards — Kenya
Reward your
customers in
Kenya
Kenya's customer base is anchored by M-Pesa, making it the most mobile-money-mature customer reward environment in Africa. Retail, telecom, insurance, and banking customers expect instant KES delivery, and M-Pesa is the trusted, preferred redemption channel.
Redemption in Kenya
M-Pesa mobile money
Airtime top-up (Safaricom/Airtel)
Branded web portal
WhatsApp delivery
M-Pesa is the highest-trust redemption method for Kenyan customers. Instant KES settlement to any Safaricom number, no bank account required.
Customer segments
Customer reward programmes across Kenyan segments
M-Pesa & mobile money users
Customer rewards in Kenya
Telecom subscribers
Customer rewards in Kenya
Bank customers
Customer rewards in Kenya
Insurance policyholders
Customer rewards in Kenya
Retail shoppers
Customer rewards in Kenya
From the playbook
Customer reward guides relevant to Kenya
Get started
Build a customer rewards programme in Kenya
KES-denominated rewards, instant delivery via M-Pesa mobile money, for 2 customers or 200,000. Live in days.