Customer rewards — Nigeria
Nigeria has Africa's largest consumer base — telecom subscribers, bank customers, insurance policyholders, and retail shoppers who expect instant, no-friction rewards. Customer reward programmes here need to work without an app download and settle in Naira the moment a customer qualifies.
Redemption in Nigeria
Airtime top-up (MTN/Airtel/Glo)
Opay/PalmPay mobile money
Branded web portal
WhatsApp delivery
USSD for low-connectivity customers
Instant NGN delivery via airtime or mobile money. USSD fallback ensures programme reach to customers without smartphones or in low-connectivity states.
Customer segments
Telecom subscribers
Customer rewards in Nigeria
Bank & fintech customers
Customer rewards in Nigeria
Insurance policyholders
Customer rewards in Nigeria
FMCG retail shoppers
Customer rewards in Nigeria
Energy & utility customers
Customer rewards in Nigeria
E-commerce buyers
Customer rewards in Nigeria
From the playbook
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NGN-denominated rewards, instant delivery via Airtime top-up (MTN/Airtel/Glo), for 2 customers or 200,000. Live in days.