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FAB West Africa · Lagos 2026

The rewards platform for F&B brands selling across Africa.

Run distributor incentives, trade promotions, and consumer rewards across 16 African markets — without building the infrastructure yourself.

16+

African markets

2,000+

Brands in catalogue

<30

Days to go live

Message Abby on WhatsAppHow it works

Built for what you're already doing

If you move product across Africa, you need this.

Distributor & stockist incentives

Reward wholesalers and retailers who hit targets — in their local currency, instantly. No manual processing, no bank transfers.

Trade promotions

Run buy-X-get-rewarded mechanics across Nigeria, Ghana, Côte d'Ivoire and beyond. One setup. Every market.

Consumer loyalty & sampling

Give end consumers a reason to choose your brand again. Digital vouchers, airtime, gift cards — delivered via WhatsApp or SMS.

Markets covered

NigeriaGhanaKenyaSouth AfricaCôte d'IvoireEgyptTanzaniaSenegalRwandaUgandaZambiaZimbabwe+ more

Campaign types

Every activation. One infrastructure.

In-pack scratch codes

In-pack scratch codes

A scratch panel inside every pack reveals a unique code. Customer scratches, redeems. No microsite to build. No developer needed.

Learn about this format
Purchase-triggered rewards

Purchase-triggered rewards

Customer buys, uploads receipt or enters a code. Reward is sent instantly. Works for single purchases or cumulative spend thresholds.

Learn about this format
Retailer & trade incentives

Retailer & trade incentives

Reward the shops and distributors stocking your products. They hit a target, they get a card. Delivered direct, tracked from your dashboard.

Learn about this format
Loyalty programmes

Loyalty programmes

Reward repeat buyers with accumulating value. Customers earn across multiple purchases and redeem when they're ready.

Learn about this format
New product launches

New product launches

Drive trial at launch. Reward the first buyers, sampling participants, or anyone who tries a new SKU for the first time.

Learn about this format

Reward formats

Six formats. One platform.

Physical cards, digital vouchers, QR codes, scratch cards — pick the format that fits your campaign. Mix and match across markets.

Physical Card

Branded cards, tap or swipe at partner terminals in-store.

Digital Card

Issued instantly via SMS, email, or WhatsApp. Redeems on a branded page.

Scratch Card

Physical or digital reveal — in-pack, on receipts, or as a standalone promo.

Voucher Code

Alphanumeric codes in bulk for campaigns. Distribute via any channel.

QR Code

Print on packaging or in-store materials. Scan with any camera — no app needed.

Reward Link

A URL that carries reward value. Send via WhatsApp, SMS, or email.

Get started

Ready to run your next promotion?

Tell us your market, your format, and your timeline. We'll get you live fast.

Message Abby on WhatsApp →See all card formats
NigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegalNigeriaKenyaGhanaSouth AfricaEgyptMoroccoTanzaniaUgandaEthiopiaSenegal
RibiRewards

Gifting infrastructure for Africa and the Middle East. Employee rewards, benefits, and recognition — built for the continent.

Rewards Benefits

Reward Types

  • All Rewards
  • Choice Gift Cards
  • Curated Gift Boxes
  • Build Your Own Box
  • Experience Rewards
  • Sports Tickets
  • Travel Packages
  • RewardsCard

Benefits

  • All Benefits
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  • ↗ RibiBenefits.com

Company

  • About Us
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  • Blog
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  • Coverage
  • Security

Recognition

  • Overview
  • Peer recognition
  • Milestone & anniversary
  • Performance recognition
  • Recognition ROI

Use Cases

  • Employee Bonuses
  • Recognition & Awards
  • Sales Incentives
  • Onboarding Gifts
  • Milestones & Anniversaries
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